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Behind the Craft Company Profile

Extremely practical AI tutorials and interviews for busy people. Get my free AI learning path when you sign up. Click to read Behind the Craft, by Peter Yang, a Substack publication with hundreds of thousands of subscribers.

Industry: Media

Segment: Digital Media/Publishing

Team size: 1001-5000

Generated by Kustiq, an AI company intelligence platform for B2B teams. Multi-stage pipeline: AI classification + live web scraping + SMTP-verified contacts + 12-factor rule-based churn engine.

Company profile

Behind the Craft

Extremely practical AI tutorials and interviews for busy people. Get my free AI learning path when you sign up. Click to read Behind the Craft, by Peter Yang, a Substack publication with hundreds of thousands of subscribers.
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Behind the Craft logo

AI-verified profile

Extremely practical AI tutorials and interviews for busy people. Get my free AI learning path when you sign up. Click to read Behind the Craft, by Peter Yang, a Substack publication with hundreds of thousands of subscribers.

Employees

1001-5000

AI Classification

MediaDigital Media/Publishing

Behind the Craft is a Substack newsletter and podcast by Peter Yang (ex-Roblox, Reddit, Meta, Twitch PM) delivering AI tutorials, tool reviews, and interviews to 140K+ tech professionals. Revenue comes from paid Substack subscriptions, a premium Slack community, and sponsorships.

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Social Links

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Behind the Craft is profiled by Kustiq, an AI company intelligence platform for B2B teams. Behind the Craft is one of 365 digital media / publishing companies in our Media directory. Similar profiles include Figma, Business Process Optimization for the AI Era, Connect, protect, and build everywhere, and AI-Powered Online Recruitment Software for Agencies.

How Kustiq built this profile

Hybrid pipeline: deterministic verification + Claude reasoning

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across {company site, LinkedIn, press, GitHub}.
  • Claude Sonnet 4.6 classifies vertical, segment, and growth signals; never used for facts.
  • 12-factor churn engine produces a deterministic risk score with zero LLM calls at scoring time.
  • SMTP RCPT TO handshake verifies every contact at delivery time on full profiles (paid plan).

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

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