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Behind the Craft

Practical AI tutorials and interviews to help busy people become AI native fast. Click to read Behind the Craft, by Peter Yang, a Substack publication with hundreds of thousands of subscribers.
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Last verified 26 days ago
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kustiq.com/company/creatoreconomy.so · cite this page

Practical AI tutorials and interviews to help busy people become AI native fast. Click to read Behind the Craft, by Peter Yang, a Substack publication with hundreds of thousands of subscribers.

Tech Stack

Cloudflare, Google Fonts +3

Pricing

Public pricing page

AI Classification

MediaDigital Media/Publishing

Behind the Craft is a Substack newsletter by solo creator Peter Yang delivering practical AI tutorials, interviews, and courses to 140K+ tech professionals and product managers. Revenue is generated through paid subscriptions and a dedicated sponsorships channel.

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Tech Stack

Analytics

Google Tag Manager

CDN

Cloudflare

Fonts

Google Fonts

Infrastructure

Node.js

Monitoring

Sentry

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Social Links

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Behind the Craft is one of 2,671 B2B companies in the Kustiq directory.

Behind the Craft sits among 331 digital media / publishing companies in our Media directory.

Similar profiles: CellBlock FCS, Amplitude, Attio, and BigID.

Segment benchmark

How Behind the Craft compares with other Digital Media/Publishing companies

Behind the Craft is one of 331 Digital Media/Publishing companies profiled in the Kustiq Media directory, which holds 361 Media companies in total. Every number below is computed from those profiles.

The most common tech detections across the 132 peers with a visible stack are Cloudflare (45%), Google Analytics (31%), and nginx (24%). Behind the Craft runs Cloudflare.

Among the 84 segment companies with disclosed funding, Growth is the most common stage (45%).

The median founding year across 82 peers with a known founding date is 2008.

New York is the most common HQ city in this segment, home to 13% of the 46 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 5 rendered pages of creatoreconomy.so and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

What industry is Behind the Craft in?
Behind the Craft is a Media company in the Digital Media/Publishing segment.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Behind the Craft to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Behind the Craft was last verified 26 days ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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