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Datatool

Year Founded. 1985. Year Founded. Status. Acquired/​Merged. Latest Deal Type. M&A ... datatool.co.uk. Ownership Status. Acquired/Merged (Operating Subsidiary).
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Last verified 4 months ago
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Year Founded. 1985. Year Founded. Status. Acquired/​Merged. Latest Deal Type. M&A ... datatool.co.uk. Ownership Status. Acquired/Merged (Operating Subsidiary).

Founded

1985

Location

Preston, Devon with

Pricing

Public pricing page

AI Classification

OtherOther

Datatool is a UK-based motorcycle security hardware company established in 1985, selling Thatcham-approved GPS trackers, alarms, immobilisers, and DNA security marking kits for motorcycles, scooters, ATVs, and UTVs. They sell direct to consumers and include 24/7 professional monitoring subscriptions alongside hardware, claiming a 96% stolen vehicle recovery rate.

Deep Intelligence

Account Scoring

Medium Churn Risk
  • Public pricing — predictable revenue
  • High competitive pressure

Competitors

BiketracDatataggapsecurity.co.uk Traffic ComparisonTriumph Protect+BikeTrac/Datatool - Reddit

Datatool is one of 2,671 B2B companies in the Kustiq directory.

Segment benchmark

How Datatool compares with other Other companies

Datatool is one of 91 Other companies profiled in the Kustiq Other directory, which holds 92 Other companies in total. Every number below is computed from those profiles.

The most common tech detections across the 43 peers with a visible stack are Cloudflare (37%), nginx (26%), and WordPress (26%). Datatool lists none of them.

Among the 14 segment companies with disclosed funding, Growth is the most common stage (50%).

The median founding year across 11 peers with a known founding date is 1996. Datatool was founded in 1985.

Preston is the most common HQ city in this segment, home to 14% of the 7 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 5 rendered pages of datatool.co.uk and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

What industry is Datatool in?
Datatool is a Other company in the Other segment.
Who are Datatool's competitors?
Public sources list Biketrac, Datatag, gapsecurity.co.uk Traffic Comparison, Triumph Protect+, and BikeTrac/Datatool - Reddit as Datatool competitors. The list comes from live search coverage at the last profile run, not a static database.
Where is Datatool headquartered?
Datatool is headquartered in Preston, Devon with. Among Other peers with a known location, Preston is the most common HQ city (14% of 7).
When was Datatool founded?
Datatool was founded in 1985. The median founding year across 11 profiled Other peers is 1996.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Datatool to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Datatool was last verified 4 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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