Company profile

Dub

Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.
Dub logo

Live profile

Last verified 5 months ago
kustiq.com/company/dub.co · cite this page

Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.

Employees

11-50

Location

San Francisco, CA, US

Funding

Growth ($1.4M)

Tech Stack

Strapi

Pricing

Public pricing page

AI Classification

MarTechMarTech Vendor

Dub is an open-source link attribution SaaS platform providing short link management, conversion tracking, and affiliate/referral program tools to modern marketing teams. Founded in 2022, they serve 1,000+ companies globally with plans ranging from free to enterprise.

Deep Intelligence

Account Scoring

Low Churn Risk
  • Public pricing — predictable revenue
  • Growth — mature / stable

Tech Stack

CMS

Strapi

Competitors

Short.io

Dub is one of 2,676 B2B companies in the Kustiq directory.

Dub sits among 219 martech vendor companies in our MarTech directory.

Similar profiles: Croct, Growthbook, Complianceexperts, and Resend · Email for developers.

Both sit in the 11-50 headcount band, and both are at Growth. See Dub vs Croct side by side.

Both sit in the 11-50 headcount band, and both are at Growth. See Dub vs Growthbook side by side.

Both sit in the 11-50 headcount band, and both are at Growth. See Dub vs Complianceexperts side by side.

Segment benchmark

How Dub compares with other MarTech Vendor companies

Dub is one of 219 MarTech Vendor companies profiled in the Kustiq MarTech directory, which holds 311 MarTech companies in total. Every number below is computed from those profiles.

Dub sits in the 11-50 headcount band. 29% of the 159 segment peers with a known team size are smaller. 28% of those peers share the same band.

The most common tech detections across the 79 peers with a visible stack are Cloudflare (53%), Google Analytics (19%), and WordPress (16%). Dub lists none of them.

Among the 87 segment companies with disclosed funding, Growth is the most common stage (70%). Dub is at Growth.

The median founding year across 54 peers with a known founding date is 2014.

London is the most common HQ city in this segment, home to 7% of the 44 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 4 rendered pages of dub.co and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Dub have?
Dub has 11-50 employees, based on public sources read at the last profile run. That makes it larger than 29% of the 159 profiled MarTech Vendor peers with a known team size.
What industry is Dub in?
Dub is a MarTech company in the MarTech Vendor segment.
Who are Dub's competitors?
Public sources list Short.io as Dub competitors. The list comes from live search coverage at the last profile run, not a static database.
Where is Dub headquartered?
Dub is headquartered in San Francisco, CA, US. Among MarTech Vendor peers with a known location, London is the most common HQ city (7% of 44).
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Dub to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Dub was last verified 5 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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