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Factors

About Factors.ai · Factors is your demand generation sidekick. · We promise clarity, speed, and a team that gives a damn. · Our Founders · How it all started…
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Last verified 4 months ago
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About Factors.ai · Factors is your demand generation sidekick. · We promise clarity, speed, and a team that gives a damn. · Our Founders · How it all started…

Funding

Growth ($5K)

AI Classification

MarTechMarTech Vendor

Deep Intelligence

Account Scoring

Medium Churn Risk
  • Growth — mature / stable
  • Thin digital footprint

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Social Links

Linkedin

Competitors

Influ2

Factors is one of 2,671 B2B companies in the Kustiq directory.

Factors sits among 219 martech vendor companies in our MarTech directory.

Similar profiles: Complianceexperts, Resend · Email for developers, Cloud-based data analytics exploration for all, and Growthbook.

Both are at Growth. See Factors vs Complianceexperts side by side.

Both are at Growth. See Factors vs Resend · Email for developers side by side.

Both are at Growth. See Factors vs Cloud-based data analytics exploration for all side by side.

Segment benchmark

How Factors compares with other MarTech Vendor companies

Factors is one of 219 MarTech Vendor companies profiled in the Kustiq MarTech directory, which holds 311 MarTech companies in total. Every number below is computed from those profiles.

The most common tech detections across the 79 peers with a visible stack are Cloudflare (53%), Google Analytics (19%), and WordPress (16%). Factors lists none of them.

Among the 87 segment companies with disclosed funding, Growth is the most common stage (70%). Factors is at Growth.

The median founding year across 54 peers with a known founding date is 2014.

London is the most common HQ city in this segment, home to 7% of the 44 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 1 rendered page of factors.ai and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

What industry is Factors in?
Factors is a MarTech company in the MarTech Vendor segment.
Who are Factors's competitors?
Public sources list Influ2 as Factors competitors. The list comes from live search coverage at the last profile run, not a static database.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Factors to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Factors was last verified 4 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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