Company profile

Finmkt

Innovative consumer lending, point of sale financing, and payment solutions for lenders and enterprise partners. FinMkt, Inc.
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Live profile

Last verified 1 month ago
kustiq.com/company/finmkt.io · cite this page

Innovative consumer lending, point of sale financing, and payment solutions for lenders and enterprise partners. FinMkt, Inc.

Funding

Series B ($1B)

Tech Stack

Cloudflare

G2 Category

Money \u0026 Insurance

AI Classification

FinServFinTechMoney \u0026 Insurance

FinMkt is a New York-based FinTech company offering an API-driven, white-label SaaS platform for embedded lending and payments, enabling enterprises, banks, and credit unions to deliver point-of-sale financing and consumer lending solutions without building proprietary infrastructure. The platform supports multi-lender waterfall, captive lending, personal loan marketplaces, and payment processing across industries including home improvement, healthcare, and retail.

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Tech Stack

CDN

Cloudflare

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Social Links

Notable Customers

Innovators

Finmkt is one of 2,673 B2B companies in the Kustiq directory.

Finmkt sits among 80 fintech companies in our Financial Services directory.

Similar profiles: Hackthebox, Commsor, Import, and Cobalt.

Both are at Series B. See Finmkt vs Hackthebox side by side.

Both are at Series B. See Finmkt vs Commsor side by side.

Both are at Series B. See Finmkt vs Import side by side.

Segment benchmark

How Finmkt compares with other FinTech companies

Finmkt is one of 80 FinTech companies profiled in the Kustiq FinServ directory, which holds 128 FinServ companies in total. Every number below is computed from those profiles.

The most common tech detections across the 19 peers with a visible stack are Cloudflare (58%), Google Analytics (26%), and Vercel (16%). Finmkt runs Cloudflare.

Among the 28 segment companies with disclosed funding, Growth is the most common stage (64%). Finmkt is at Series B.

The median founding year across 24 peers with a known founding date is 2016.

San Francisco is the most common HQ city in this segment, home to 11% of the 18 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 1 rendered page of finmkt.io and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

What industry is Finmkt in?
Finmkt is a FinServ company in the FinTech segment. Related industry tags from the profile: Money \u0026 Insurance.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Finmkt to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Finmkt was last verified 1 month ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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