Measured Company Profile

Measured is an AI-powered marketing effectiveness platform trusted by enterprise brands. Developed by media measurement and data science experts.

Industry: MarTech

Segment: MarTech Vendor

Team size: 51-200

Funding: Growth

Generated by Kustiq, an AI company intelligence platform for B2B teams. Multi-stage pipeline: AI classification + live web scraping + SMTP-verified contacts + 12-factor rule-based churn engine.

Company profile

Measured

Measured is an AI-powered marketing effectiveness platform trusted by enterprise brands. Developed by media measurement and data science experts.
Measured logo

AI-verified profile

Measured is an AI-powered marketing effectiveness platform trusted by enterprise brands. Developed by media measurement and data science experts.

Employees

51-200

Funding

Growth ($21M)

AI Classification

MarTechMarTech Vendor

Measured is an AI-native incrementality measurement and media optimization platform founded in 2017, helping enterprise brands validate and optimize $20B+ in full-funnel media spend using automated geo holdout experiments and media mix modeling. It serves CPG and retail advertisers seeking to prove incremental ROI to finance leadership.

Deep Intelligence

Account Scoring

Yellow Churn Risk

Social Links

Notable Customers

major companies in RetailCPGFinanceSoftwaremore to measure

Measured is profiled by Kustiq, an AI company intelligence platform for B2B teams. Measured is one of 219 martech vendor companies in our MarTech directory. Similar profiles include Loom, Betterworks, Acunetix, and The AI-Native SecOps Platform.

How Kustiq built this profile

Hybrid pipeline: deterministic verification + Claude reasoning

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across {company site, LinkedIn, press, GitHub}.
  • Claude Sonnet 4.6 classifies vertical, segment, and growth signals; never used for facts.
  • 12-factor churn engine produces a deterministic risk score with zero LLM calls at scoring time.
  • SMTP RCPT TO handshake verifies every contact at delivery time on full profiles (paid plan).

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Part of 3,020 AI-profiled B2B companies. Browse the full directory