Company profile
Mida
Live profile
Mida.so. Technology, Information and Internet. Super lightweight A/B testing solution that keeps your pages fast. Follow.
2023
1-10
Growth ($550K)
AI Classification
Mida is a lightweight, AI-powered A/B testing SaaS platform targeting CRO marketers and agencies, enabling no-code website experiment creation with integrations into GA4, Shopify, WordPress, and Webflow. Their MidaGX feature uses AI to generate and deploy test variations from natural language descriptions.
Deep Intelligence
Account Scoring
- Growth — mature / stable
- Thin digital footprint
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Competitors
Mida is one of 2,671 B2B companies in the Kustiq directory.
Mida sits among 219 martech vendor companies in our MarTech directory.
Similar profiles: AdPlexity, Creators, Serverless AI infrastructure | Cerebrium, and Hunter.
Both sit in the 1-10 headcount band, and both are at Growth. See Mida vs AdPlexity side by side.
Both sit in the 1-10 headcount band, and Creators was founded in 1987, 36 years before Mida. See Mida vs Creators side by side.
Both sit in the 1-10 headcount band, and Serverless AI infrastructure | Cerebrium was founded in 2021, 2 years before Mida. See Mida vs Serverless AI infrastructure | Cerebrium side by side.
How Mida compares with other MarTech Vendor companies
Mida is one of 219 MarTech Vendor companies profiled in the Kustiq MarTech directory, which holds 311 MarTech companies in total. Every number below is computed from those profiles.
Mida sits in the 1-10 headcount band. 0% of the 159 segment peers with a known team size are smaller. 29% of those peers share the same band.
The most common tech detections across the 79 peers with a visible stack are Cloudflare (53%), Google Analytics (19%), and WordPress (16%). Mida lists none of them.
Among the 87 segment companies with disclosed funding, Growth is the most common stage (70%). Mida is at Growth.
The median founding year across 54 peers with a known founding date is 2014. Mida was founded in 2023.
London is the most common HQ city in this segment, home to 7% of the 44 peers with a known location.
Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.
How this profile was built
- Live web rendering via Browserless headless Chrome, not a stale cached scrape.
- Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
- Claude only picks the buckets. It never decides facts.
- 12-factor churn engine. Deterministic score, zero LLM at scoring time.
- SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).
This profile was built from 1 rendered page of mida.so and search coverage across the live web on .
Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.
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