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New Atlas Company Profile

Gizmag is now New Atlas. Extraordinary ideas moving the world forward.

Industry: Media

Segment: Digital Media/Publishing

Team size: 11-50

Funding: Growth

Generated by Kustiq, an AI company intelligence platform for B2B teams. Multi-stage pipeline: AI classification + live web scraping + SMTP-verified contacts + 12-factor rule-based churn engine.

Company profile

New Atlas

Gizmag is now New Atlas. Extraordinary ideas moving the world forward.
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New Atlas logo

AI-verified profile

Gizmag is now New Atlas. Extraordinary ideas moving the world forward.

Employees

11-50

Funding

Growth

Pricing

Public pricing page

AI Classification

MediaDigital Media/Publishing

New Atlas (formerly Gizmag, founded 2002) is an independent science, technology, and innovation news publisher reaching 5-9 million unique monthly visitors across topics including consumer tech, engineering, automotive, and outdoor living. Revenue is generated through display advertising, sponsored content, an ad-free annual membership subscription, and affiliate sales programs.

Deep Intelligence

Account Scoring

Green Churn Risk

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Social Links

Linkedin

New Atlas is profiled by Kustiq, an AI company intelligence platform for B2B teams. New Atlas is one of 365 digital media / publishing companies in our Media directory. Similar profiles include Resend · Email for developers, Complianceexperts, Cloud-based data analytics exploration for all, and Growthbook.

How Kustiq built this profile

Hybrid pipeline: deterministic verification + Claude reasoning

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across {company site, LinkedIn, press, GitHub}.
  • Claude Sonnet 4.6 classifies vertical, segment, and growth signals; never used for facts.
  • 12-factor churn engine produces a deterministic risk score with zero LLM calls at scoring time.
  • SMTP RCPT TO handshake verifies every contact at delivery time on full profiles (paid plan).

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Part of 3,020 AI-profiled B2B companies. Browse the full directory