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Relay

Relay.app turns plain English into visual, reliable workflows across 200+ apps.
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Last verified 4 months ago
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Relay.app turns plain English into visual, reliable workflows across 200+ apps.

Founded

1999

Employees

1001-5000

Funding

Seed ($8.2M)

AI Classification

SaaSProduct-Led

Relay.app is an AI-powered workflow automation platform enabling teams to build and deploy automated business processes, competing in the no-code/low-code automation space alongside tools like Zapier and Make. It targets SMB and mid-market teams seeking to eliminate manual, repetitive work across business operations.

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Social Links

Linkedin

Competitors

Zapier vs Lindy

Relay is one of 2,671 B2B companies in the Kustiq directory.

Relay sits among 147 product-led companies in our SaaS directory.

Similar profiles: Bold, Business Process Optimization for the AI Era, Figma, and Cloudflare.

Both sit in the 1001-5000 headcount band, and both are at Seed. See Relay vs Bold side by side.

Both sit in the 1001-5000 headcount band, and Business Process Optimization for the AI Era is at Growth ($32.5M) versus Seed for Relay. See Relay vs Business Process Optimization for the AI Era side by side.

Both sit in the 1001-5000 headcount band. See Relay vs Figma side by side.

Segment benchmark

How Relay compares with other Product-Led companies

Relay is one of 147 Product-Led companies profiled in the Kustiq SaaS directory, which holds 343 SaaS companies in total. Every number below is computed from those profiles.

Relay sits in the 1001-5000 headcount band. 95% of the 110 segment peers with a known team size are smaller. 5% of those peers share the same band.

The most common tech detections across the 52 peers with a visible stack are Cloudflare (50%), Google Analytics (25%), and Next.js (17%). Relay lists none of them.

Among the 59 segment companies with disclosed funding, Growth is the most common stage (54%). Relay is at Seed.

The median founding year across 47 peers with a known founding date is 2015. Relay was founded in 1999.

San Francisco is the most common HQ city in this segment, home to 14% of the 35 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 1 rendered page of relay.app and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Relay have?
Relay has 1001-5000 employees, based on public sources read at the last profile run. That makes it larger than 95% of the 110 profiled Product-Led peers with a known team size.
What industry is Relay in?
Relay is a SaaS company in the Product-Led segment.
Who are Relay's competitors?
Public sources list Zapier vs Lindy as Relay competitors. The list comes from live search coverage at the last profile run, not a static database.
When was Relay founded?
Relay was founded in 1999. The median founding year across 47 profiled Product-Led peers is 2015.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Relay to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Relay was last verified 4 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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