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Sanity

About us · Website: https://www.sanity.io · Industry: Software Development · Company size: 201-500 employees · Headquarters: San Francisco, ...
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About us · Website: https://www.sanity.io · Industry: Software Development · Company size: 201-500 employees · Headquarters: San Francisco, ...

Employees

201-500

AI Classification

SaaSInfrastructure/DevTools

Sanity is a headless CMS and structured content platform ('Content Operating System') built for developers, enabling teams to model, manage, and distribute content across web, mobile, and AI-powered applications. It serves a broad range of industries from e-commerce and media to enterprise brands, with customers including PUMA, Morning Brew, and Lady Gaga's team.

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Social Links

Linkedin

Competitors

PrismicWordPress

Sanity is one of 2,671 B2B companies in the Kustiq directory.

Sanity sits among 73 infrastructure / devtools companies in our SaaS directory.

Similar profiles: Invicti, Akeneo, Bugcrowd, and Supabase.

Both sit in the 201-500 headcount band. See Sanity vs Invicti side by side.

Both sit in the 201-500 headcount band. See Sanity vs Akeneo side by side.

Both sit in the 201-500 headcount band. See Sanity vs Bugcrowd side by side.

Segment benchmark

How Sanity compares with other Infrastructure/DevTools companies

Sanity is one of 73 Infrastructure/DevTools companies profiled in the Kustiq SaaS directory, which holds 343 SaaS companies in total. Every number below is computed from those profiles.

Sanity sits in the 201-500 headcount band. 74% of the 57 segment peers with a known team size are smaller. 14% of those peers share the same band.

The most common tech detections across the 30 peers with a visible stack are Cloudflare (30%), Google Analytics (23%), and Astro (23%). Sanity lists none of them.

Among the 25 segment companies with disclosed funding, Growth is the most common stage (32%).

The median founding year across 19 peers with a known founding date is 2012.

Beaverton is the most common HQ city in this segment, home to 10% of the 10 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 2 rendered pages of sanity.io and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Sanity have?
Sanity has 201-500 employees, based on public sources read at the last profile run. That makes it larger than 74% of the 57 profiled Infrastructure/DevTools peers with a known team size.
What industry is Sanity in?
Sanity is a SaaS company in the Infrastructure/DevTools segment.
Who are Sanity's competitors?
Public sources list Prismic and WordPress as Sanity competitors. The list comes from live search coverage at the last profile run, not a static database.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Sanity to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Sanity was last verified 4 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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