Is 26 or Betterworks a better fit for MarTech?

26 (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure. Betterworks ($27M funding, 51-200 employees) suits buyers who want venture-funded runway behind their vendor ($27M raised).

How fresh is the data on 26 vs Betterworks?

26 was pulled fresh from the live web; Betterworks was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare 26 to Betterworks?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts 26 and Betterworks on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

26 vs Betterworks

Q: What do 26 and Betterworks actually do?

26 26 Marketing is a UK-based strategic marketing and media consultancy led by a single named consultant, offering marketing planning, communication strategy, and media-buying services to businesses that have in-house marketing teams but seek external expertise. Betterworks Betterworks is an AI-native performance management and talent intelligence SaaS platform that helps large and fast-growing organizations align goals, coach employees, and make evidence-based talent decisions. Founded in 2013 and headquartered in Menlo Park, CA, it targets HR and business leaders at enterprise-scale companies.

Kustiq lines up 26 and Betterworkson tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 6 weeks agoFree · 1 / week no signup · 3 / week with account

26

26.org.uk

26 Marketing is a UK-based strategic marketing and media consultancy led by a single named consultant, offering marketing planning, communication strategy, and media-buying services to businesses that have in-house marketing teams but seek external expertise.

MarTechAgency

Betterworks

betterworks.com

Betterworks is an AI-native performance management and talent intelligence SaaS platform that helps large and fast-growing organizations align goals, coach employees, and make evidence-based talent decisions. Founded in 2013 and headquartered in Menlo Park, CA, it targets HR and business leaders at enterprise-scale companies.

HRTechHR Software

26 Marketing delivers media-buying services; Betterworks raised Series B $27M for AI-native performance management.
26 operates as UK strategic consultancy; Betterworks targets enterprise-scale HR leaders in Menlo Park, CA.
26 serves agencies with in-house teams; Betterworks aligns goals and coaches employees via SaaS platform.

Dimension	26	Betterworks
Vertical	MarTech	HRTech
Segment	Agency	HR Software
Founded
Employees	51-200	51-200
Location
Funding		Series B ($27M)
G2 rating
G2 category		Software Company
Pricing page

Tech stack

Stack overlap · 100% · 1 shared, 0 unique

Shared (1)

nginx

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