Is Activecampaign or Apollo a better fit for MarTech?

Activecampaign (1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations. Apollo ($100M funding, 1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations.

What do Activecampaign and Apollo actually do?

Activecampaign ActiveCampaign is a marketing automation platform serving 180,000+ businesses with email, SMS, and WhatsApp automation, CRM integrations, and AI-powered campaign tools branded as 'Active Intelligence.' It targets SMBs through enterprise customers across a broad range of industries. Apollo Apollo.io is an AI-powered B2B sales platform offering a 230M+ contact database, outbound/inbound automation, data enrichment, and deal execution tools in one unified product. It serves over 600,000 companies globally, positioning itself as a full-stack replacement for fragmented sales tech stacks.

How fresh is the data on Activecampaign vs Apollo?

Activecampaign was pulled fresh from the live web; Apollo was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Activecampaign to Apollo?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Activecampaign and Apollo on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Activecampaign vs Apollo

Kustiq lines up Activecampaign and Apolloon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Activecampaign

activecampaign.com

ActiveCampaign is a marketing automation platform serving 180,000+ businesses with email, SMS, and WhatsApp automation, CRM integrations, and AI-powered campaign tools branded as 'Active Intelligence.' It targets SMBs through enterprise customers across a broad range of industries.

MarTechMarTech Vendor

Apollo

apollo.io

Apollo.io is an AI-powered B2B sales platform offering a 230M+ contact database, outbound/inbound automation, data enrichment, and deal execution tools in one unified product. It serves over 600,000 companies globally, positioning itself as a full-stack replacement for fragmented sales tech stacks.

MarTechMarTech Vendor

ActiveCampaign serves 180,000+ businesses with email, SMS, WhatsApp automation; Apollo indexes 230M+ contacts for B2B sales outreach.
Apollo raised Series D $100M funding in 2015; ActiveCampaign funding amount not disclosed.
ActiveCampaign G2 rating 2.8/5 focuses on marketing automation; Apollo scores 3.0/5 emphasizing full-stack sales platform replacement.

Dimension	Activecampaign	Apollo
Vertical	MarTech	MarTech
Segment	MarTech Vendor	MarTech Vendor
Founded		2015
Employees	1001-5000	1001-5000
Location
Funding		Series D ($100M)
G2 rating	2.91.4k reviews	3.01.2k reviewshigher
G2 category	Internet Marketing Service	Software Company
Pricing page

Industry signals

Activecampaign

Internet Marketing ServiceMedia Company

Apollo

Business Development ServiceBusiness to Business ServiceInternet Marketing Service

Tech stack

Stack overlap · 100% · 1 shared, 0 unique

Shared (1)

Cloudflare

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