Is Activecampaign or Cision a better fit for MarTech?

Activecampaign (1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations. Cision (1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations.

What do Activecampaign and Cision actually do?

Activecampaign ActiveCampaign is a marketing automation platform serving 180,000+ businesses with email, SMS, and WhatsApp automation, CRM integrations, and AI-powered campaign tools branded as 'Active Intelligence.' It targets SMBs through enterprise customers across a broad range of industries. Cision Cision is a global PR and communications intelligence platform offering media monitoring, analytics, journalist outreach, and social listening through CisionOne, plus Brandwatch and PR Newswire. They serve over 75,000 companies including 84% of the Fortune 500.

How fresh is the data on Activecampaign vs Cision?

Activecampaign was pulled fresh from the live web; Cision was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Activecampaign to Cision?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Activecampaign and Cision on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Activecampaign vs Cision

Kustiq lines up Activecampaign and Cisionon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 6 days agoFree · 1 / week no signup · 3 / week with account

Activecampaign

activecampaign.com

ActiveCampaign is a marketing automation platform serving 180,000+ businesses with email, SMS, and WhatsApp automation, CRM integrations, and AI-powered campaign tools branded as 'Active Intelligence.' It targets SMBs through enterprise customers across a broad range of industries.

MarTechMarTech Vendor

Cision

cision.com

Cision is a global PR and communications intelligence platform offering media monitoring, analytics, journalist outreach, and social listening through CisionOne, plus Brandwatch and PR Newswire. They serve over 75,000 companies including 84% of the Fortune 500.

MarTechMarTech Vendor

ActiveCampaign serves 180,000+ businesses with email, SMS, WhatsApp automation; Cision reaches 75,000 companies via PR monitoring.
Cision claims 84% of Fortune 500 customers; ActiveCampaign targets SMBs through enterprise across broad industries.
ActiveCampaign features Active Intelligence AI tools; Cision integrates Brandwatch and PR Newswire for communications intelligence.

Dimension	Activecampaign	Cision
Vertical	MarTech	MarTech
Segment	MarTech Vendor	MarTech Vendor
Founded
Employees	1001-5000	1001-5000
Location
Funding
G2 rating	2.91.4k reviewshigher	1.632 reviews
G2 category	Internet Marketing Service	Media Company
Pricing page

Industry signals

Activecampaign

Internet Marketing ServiceMedia Company

Cision

Media CompanyMarketing AgencyMedia and Marketing AgencyOnline Marketing Agency

Tech stack

Stack overlap · 50% · 1 shared, 1 unique

Shared (1)

Cloudflare

Only Cision (1)

AWS CloudFront

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