Is Apollo or Import a better fit for MarTech?

Apollo ($100M funding, 1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations. Import ($38M funding, founded 2012) suits teams already selling into a similar ICP.

What do Apollo and Import actually do?

Apollo Apollo.io is an AI-powered B2B sales platform offering a 230M+ contact database, outbound/inbound automation, data enrichment, and deal execution tools in one unified product. It serves over 600,000 companies globally, positioning itself as a full-stack replacement for fragmented sales tech stacks. Import import.io is a cloud-based web data extraction platform that converts unstructured web content into structured, machine-readable data, enabling businesses to build data pipelines and applications from public web sources. Founded in 2012 and headquartered in San Antonio, Texas, the company has raised $38.2M in total funding across six rounds.

Which has more funding, Apollo or Import?

Apollo reports $100M; Import reports $38M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Apollo vs Import?

Apollo was pulled fresh from the live web; Import was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Apollo to Import?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Apollo and Import on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Apollo vs Import

Kustiq lines up Apollo and Importon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

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Apollo

apollo.io

Apollo.io is an AI-powered B2B sales platform offering a 230M+ contact database, outbound/inbound automation, data enrichment, and deal execution tools in one unified product. It serves over 600,000 companies globally, positioning itself as a full-stack replacement for fragmented sales tech stacks.

MarTechMarTech Vendor

Import

import.io

import.io is a cloud-based web data extraction platform that converts unstructured web content into structured, machine-readable data, enabling businesses to build data pipelines and applications from public web sources. Founded in 2012 and headquartered in San Antonio, Texas, the company has raised $38.2M in total funding across six rounds.

DataAIData Infrastructure

Apollo serves 600,000+ companies with 230M contact database; Import.io extracts unstructured web data into structured formats.
Apollo raised Series D $100M for B2B sales automation; Import.io raised Series B $38M for data infrastructure.
Apollo G2 rating 3.0/5 covers outbound/inbound sales tools; Import.io scores 4.1/5 for web data extraction.

Dimension	Apollo	Import
Vertical	MarTech	DataAI
Segment	MarTech Vendor	Data Infrastructure
Founded	2015	2012older
Employees	1001-5000
Location
Funding	Series D ($100M)more funded	Series B ($38M)
G2 rating	3.01.2k reviews	4.25 reviewshigher
G2 category	Software Company	Business to Business Service
Pricing page

Industry signals

Apollo

Business Development ServiceBusiness to Business ServiceInternet Marketing Service

Import

Business to Business Servicee-Commerce Solution Provider

Tech stack

Stack overlap · 100% · 1 shared, 0 unique

Shared (1)

Cloudflare

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Apollo vs Import: side-by-side facts

Employees: 1001-5000
Funding: $100M
Founded: 2015
Vertical: MarTech
Tech stack: Cloudflare

Funding: $38M
Founded: 2012
Vertical: DataAI
Tech stack: Cloudflare

Going deeper

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Apollo profileImport profileKustiq vs Apollo

Apollo and Import at a glance

Apollo

Import

Apollo vs Import: TL;DR

Industry signals

Tech stack

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Apollo vs Import: side-by-side facts

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