Is Appcues or Grip a better fit for SaaS?

Appcues ($32.1M funding, 51-200 employees) suits teams already selling into a similar ICP. Grip ($41M funding, 51-200 employees) suits teams already selling into a similar ICP.

What do Appcues and Grip actually do?

Appcues Appcues is a customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to deliver personalized in-app, email, and mobile experiences without developer involvement. Founded in 2013, the platform serves 1,500+ scaling businesses with tools for onboarding, feature adoption, retention, and NPS collection. Grip Grip Security is a SaaS security platform that provides enterprise organizations with SaaS visibility, identity risk management, shadow IT discovery, and automated offboarding. The company serves mid-market and enterprise customers across healthcare, financial services, media, and other sectors, positioning itself as a modern alternative to traditional CASB solutions.

Which has more funding, Appcues or Grip?

Appcues reports $32.1M; Grip reports $41M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Appcues vs Grip?

Appcues was pulled fresh from the live web; Grip was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Appcues to Grip?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Appcues and Grip on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Appcues vs Grip

Kustiq lines up Appcues and Gripon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

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Appcues

appcues.com

Appcues is a customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to deliver personalized in-app, email, and mobile experiences without developer involvement. Founded in 2013, the platform serves 1,500+ scaling businesses with tools for onboarding, feature adoption, retention, and NPS collection.

SaaSProduct-Led

Grip

grip.security

Grip Security is a SaaS security platform that provides enterprise organizations with SaaS visibility, identity risk management, shadow IT discovery, and automated offboarding. The company serves mid-market and enterprise customers across healthcare, financial services, media, and other sectors, positioning itself as a modern alternative to traditional CASB solutions.

CybersecurityInternal Security Team

Appcues serves 1,500+ scaling SaaS businesses; Grip targets mid-market and enterprise healthcare, financial services, media customers.
Appcues raised Series B $32.1M for product engagement; Grip raised Series B $41M for identity risk management.
Appcues delivers in-app, email, mobile experiences without developers; Grip provides SaaS visibility and shadow IT discovery.

Dimension	Appcues	Grip
Vertical	SaaS	Cybersecurity
Segment	Product-Led	Internal Security Team
Founded
Employees	51-200	51-200
Location
Funding	Series B ($32.1M)	Series B ($41M)more funded
G2 rating
Pricing page

Known competitors

Appcues

WhatfixChameleonPendo

Grip

CASBAppOmni

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Appcues vs Grip: side-by-side facts

Employees: 51-200
Funding: $32.1M
Vertical: SaaS

Employees: 51-200
Funding: $41M
Vertical: Cybersecurity

Going deeper

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Appcues and Grip at a glance

Appcues

Grip

Appcues vs Grip: TL;DR

Known competitors

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Appcues vs Grip: side-by-side facts

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