What do Attio and Peoplekeep actually do?

Attio Attio is an AI-native CRM platform that uses autonomous agents to automate pipeline building, lead enrichment, deal management, and account expansion for revenue teams. It serves 30,000+ customers across startup to enterprise scale, with freemium entry and Pro/Enterprise subscription tiers. Peoplekeep PeopleKeep (by Remodel Health) provides cloud-based HRA administration software enabling employers to offer tax-advantaged health reimbursement arrangements—QSEHRA, ICHRA, and GCHRA—as cost-controlled alternatives to traditional group health insurance, with primary focus on small businesses under 50 FTE.

Which has more funding, Attio or Peoplekeep?

Attio reports $52M; Peoplekeep reports $9.6M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Attio vs Peoplekeep?

Attio was pulled fresh from the live web; Peoplekeep was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Attio to Peoplekeep?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Attio and Peoplekeep on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Attio vs Peoplekeep

Kustiq lines up Attio and Peoplekeepon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 5 days agoFree · 1 / week no signup · 3 / week with account

Attio

attio.com

Attio is an AI-native CRM platform that uses autonomous agents to automate pipeline building, lead enrichment, deal management, and account expansion for revenue teams. It serves 30,000+ customers across startup to enterprise scale, with freemium entry and Pro/Enterprise subscription tiers.

MarTechMarTech Vendor

Peoplekeep

peoplekeep.com

PeopleKeep (by Remodel Health) provides cloud-based HRA administration software enabling employers to offer tax-advantaged health reimbursement arrangements—QSEHRA, ICHRA, and GCHRA—as cost-controlled alternatives to traditional group health insurance, with primary focus on small businesses under 50 FTE.

HRTechHR Software

Attio raised $52M growth funding; Peoplekeep secured $9.6M total funding for distinct market positions.
Attio deploys Next.js and Vercel infrastructure; Peoplekeep uses Cloudflare for HRA administration.
Attio targets revenue teams with 30,000+ customers; Peoplekeep serves small businesses under 50 FTE employees.

Dimension	Attio	Peoplekeep
Vertical	MarTech	HRTech
Segment	MarTech Vendor	HR Software
Founded
Employees
Location
Funding	Growth ($52M)more funded
G2 rating	3.35 reviewshigher	2.533 reviews
G2 category	CRM Provider	Software Company
Pricing page

Industry signals

Attio

CRM Provider

Peoplekeep

Health Insurance Agency

Tech stack

Stack overlap · 9% · 1 shared, 10 unique

Shared (1)

Cloudflare

Only Attio (10)

ClarityFacebook PixelGoogle AnalyticsGoogle Tag ManagerIntercomLinkedIn InsightNext.jsRecaptchaTwitter PixelVercel

Known competitors

Attio

Nothing public on this yet

Peoplekeep

ICHRAQSEHRAGroup Health Insurance

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