Is Backlinkmanager or Betterworks a better fit for MarTech?

Backlinkmanager (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure. Betterworks ($27M funding, 51-200 employees) suits buyers who want venture-funded runway behind their vendor ($27M raised).

What do Backlinkmanager and Betterworks actually do?

Backlinkmanager BacklinkManager (BACKLINKMANAGER LIMITED) is a UK-registered SaaS tool for backlink tracking and link-building management, serving SEO agencies and digital marketers. The platform competes with tools like Majestic, Moz, and BrightEdge in the link intelligence and outreach management space. Betterworks Betterworks is an AI-native performance management and talent intelligence SaaS platform that helps large and fast-growing organizations align goals, coach employees, and make evidence-based talent decisions. Founded in 2013 and headquartered in Menlo Park, CA, it targets HR and business leaders at enterprise-scale companies.

How fresh is the data on Backlinkmanager vs Betterworks?

Backlinkmanager was pulled fresh from the live web; Betterworks was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Backlinkmanager to Betterworks?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Backlinkmanager and Betterworks on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Backlinkmanager vs Betterworks

Kustiq lines up Backlinkmanager and Betterworkson tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 5 months agoFree · 1 / week no signup · 3 / week with account

Backlinkmanager

backlinkmanager.io

BacklinkManager (BACKLINKMANAGER LIMITED) is a UK-registered SaaS tool for backlink tracking and link-building management, serving SEO agencies and digital marketers. The platform competes with tools like Majestic, Moz, and BrightEdge in the link intelligence and outreach management space.

MarTechMarTech Vendor

Betterworks

betterworks.com

Betterworks is an AI-native performance management and talent intelligence SaaS platform that helps large and fast-growing organizations align goals, coach employees, and make evidence-based talent decisions. Founded in 2013 and headquartered in Menlo Park, CA, it targets HR and business leaders at enterprise-scale companies.

HRTechHR Software

BacklinkManager tracks backlinks for SEO agencies; Betterworks manages performance goals for enterprise HR teams.
Betterworks raised Series B funding of $27M; BacklinkManager's funding history is not disclosed.
BacklinkManager competes with Majestic and Moz; Betterworks uses nginx and targets fast-growing organizations.

Dimension	Backlinkmanager	Betterworks
Vertical	MarTech	HRTech
Segment	MarTech Vendor	HR Software
Founded
Employees	51-200	51-200
Location
Funding		Series B ($27M)
G2 rating
G2 category		Software Company
Pricing page

Tech stack

Stack overlap · 0% · 0 shared, 1 unique

Only Betterworks (1)

nginx

Known competitors

Backlinkmanager

rankomedia.comRespona

Betterworks

Nothing public on this yet

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Backlinkmanager vs Betterworks: side-by-side facts

Employees: 51-200
Vertical: MarTech

Employees: 51-200
Funding: $27M
Vertical: HRTech
Tech stack: nginx

Going deeper

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Full profiles add buying signals, pain signals, account scoring, and recommended contacts. 1 free profile / week, no signup · 3 / week with a free account.

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Backlinkmanager and Betterworks at a glance

Backlinkmanager

Betterworks

Backlinkmanager vs Betterworks: TL;DR

Tech stack

Known competitors

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Backlinkmanager vs Betterworks: side-by-side facts

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