Is Bettercommerce or Graphy a better fit for E-commerce?

Bettercommerce ($1.65B funding, 51-200 employees) suits teams already selling into a similar ICP. Graphy ($154.1M funding, 51-200 employees) suits teams already selling into a similar ICP.

What do Bettercommerce and Graphy actually do?

Bettercommerce BetterCommerce (trading as OmniCX Digital Ltd) is a composable, headless e-commerce platform offering modular solutions including PIM, OMS, CMS, B2BConnect, and analytics tools. They serve B2B, DTC, and omnichannel retailers seeking scalable commerce infrastructure, competing directly against Shopify, Magento, and Salesforce Commerce Cloud. Graphy Graphy is an all-in-one EdTech SaaS platform enabling individual creators and knowledge entrepreneurs to build, market, and sell online courses, memberships, coaching programs, webinars, and digital products. Founded in 2020 and serving 200,000+ creators across 150+ countries, with an estimated $51.4M ARR and 467 employees.

Which has more funding, Bettercommerce or Graphy?

Bettercommerce reports $1.65B; Graphy reports $154.1M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Bettercommerce vs Graphy?

Bettercommerce was pulled fresh from the live web; Graphy was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Bettercommerce to Graphy?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Bettercommerce and Graphy on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Bettercommerce vs Graphy

Kustiq lines up Bettercommerce and Graphyon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 4 months agoFree · 1 / week no signup · 3 / week with account

Bettercommerce

bettercommerce.io

BetterCommerce (trading as OmniCX Digital Ltd) is a composable, headless e-commerce platform offering modular solutions including PIM, OMS, CMS, B2BConnect, and analytics tools. They serve B2B, DTC, and omnichannel retailers seeking scalable commerce infrastructure, competing directly against Shopify, Magento, and Salesforce Commerce Cloud.

E-commerceE-commerce Platform

Graphy

graphy.com

Graphy is an all-in-one EdTech SaaS platform enabling individual creators and knowledge entrepreneurs to build, market, and sell online courses, memberships, coaching programs, webinars, and digital products. Founded in 2020 and serving 200,000+ creators across 150+ countries, with an estimated $51.4M ARR and 467 employees.

EducationEdTech

BetterCommerce targets B2B and omnichannel retailers; Graphy serves 200,000+ individual creators across 150+ countries.
BetterCommerce offers PIM, OMS, CMS, and B2BConnect modules; Graphy provides courses, memberships, coaching, webinars.
BetterCommerce raised $1.65B growth funding; Graphy raised $154.1M with 4.2/5 G2 rating.

Dimension	Bettercommerce	Graphy
Vertical	E-commerce	Education
Segment	E-commerce Platform	EdTech
Founded
Employees	51-200	51-200
Location		San Francisco, CA
Funding	Growth ($1.65B)more funded	Growth ($154.1M)
G2 rating		4.3382 reviews
G2 category		Software Company
Pricing page

Notable customers

Bettercommerce

Nothing public on this yet

Graphy

sellscale coursesmembershipsdigital productsmore

Known competitors

Bettercommerce

SanaCommerceKibo CommerceBigCommerce

Graphy

Thinkific

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