Is Blackrock or Supermoney a better fit for FinServ?

Blackrock (10000+ employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations. Supermoney (founded 2013) suits teams already selling into a similar ICP.

What do Blackrock and Supermoney actually do?

Blackrock BlackRock is the world's largest asset management firm offering mutual funds, ETFs (iShares), digital asset funds, and cash alternatives to individual investors, financial advisors, and institutions globally. The company also licenses Aladdin, a proprietary enterprise investment operating system, to institutional clients for end-to-end portfolio management, risk analytics, trading, and compliance. Supermoney SuperMoney is a US-based fintech company operating a financial services comparison marketplace and an AI-powered personal finance app, helping consumers compare loans, credit cards, insurance, and banking products. Founded in 2013 and headquartered in Santa Ana, CA, the company has processed over $5B in loan financing requests through its lending-partner network.

How fresh is the data on Blackrock vs Supermoney?

Blackrock was pulled fresh from the live web; Supermoney was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Blackrock to Supermoney?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Blackrock and Supermoney on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Blackrock vs Supermoney

Kustiq lines up Blackrock and Supermoneyon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 5 days agoFree · 1 / week no signup · 3 / week with account

Blackrock

blackrock.com

BlackRock is the world's largest asset management firm offering mutual funds, ETFs (iShares), digital asset funds, and cash alternatives to individual investors, financial advisors, and institutions globally. The company also licenses Aladdin, a proprietary enterprise investment operating system, to institutional clients for end-to-end portfolio management, risk analytics, trading, and compliance.

FinServWealth Management

Supermoney

supermoney.com

SuperMoney is a US-based fintech company operating a financial services comparison marketplace and an AI-powered personal finance app, helping consumers compare loans, credit cards, insurance, and banking products. Founded in 2013 and headquartered in Santa Ana, CA, the company has processed over $5B in loan financing requests through its lending-partner network.

FinServFinTech

BlackRock manages assets globally via iShares ETFs and Aladdin; SuperMoney processed $5B in loan requests since 2013.
SuperMoney serves 2 million consumers through comparison marketplace; BlackRock licenses Aladdin to institutional portfolio managers.
SuperMoney's G2 rating reaches 4.7/5; BlackRock's stands at 1.9/5 across user reviews.

Dimension	Blackrock	Supermoney
Vertical	FinServ	FinServ
Segment	Wealth Management	FinTech
Founded		2013
Employees	10000+
Location
Funding
G2 rating	1.971 reviews	4.8480 reviewshigher
G2 category	Investment Service	Financial Consultant
Pricing page

Industry signals

Blackrock

Investment ServiceInvestment CompanyFinancial ConsultantFund Management CompanyNon-Bank Financial ServiceAlternative Financial Service

Supermoney

Financial ConsultantNon-Bank Financial ServiceAlternative Financial Service

Tech stack

Stack overlap · 0% · 0 shared, 1 unique

Only Supermoney (1)

Cloudflare

Notable customers

Blackrock

Nothing public on this yet

Supermoney

2 million

Known competitors

Blackrock

Nothing public on this yet

Supermoney

Regional FinanceAvant

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