Is Bloomreach or Gupy a better fit for MarTech?

Bloomreach ($175M funding, 501-1000 employees) suits teams already selling into a similar ICP. Gupy ($114M funding, 501-1000 employees) suits teams already selling into a similar ICP.

What do Bloomreach and Gupy actually do?

Bloomreach Bloomreach is a Commerce Experience Cloud platform that provides AI-powered marketing automation, site search, merchandising, and personalization tools to e-commerce brands and retailers. They serve 1,400+ brands globally across retail, fashion, travel, and B2B verticals, and were valued at $2.2 billion following a $175M funding round in November 2024. Gupy Gupy is a Brazil-based AI-powered talent management platform offering end-to-end HR solutions including recruitment, onboarding, corporate training, engagement, and performance management. Founded in 2015, it serves over 4,000 companies across Brazil and positions itself as the #1 AI platform for hiring and people management in the Brazilian market.

Which has more funding, Bloomreach or Gupy?

Bloomreach reports $175M; Gupy reports $114M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Bloomreach vs Gupy?

Bloomreach was pulled fresh from the live web; Gupy was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Bloomreach to Gupy?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Bloomreach and Gupy on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Bloomreach vs Gupy

Kustiq lines up Bloomreach and Gupyon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 4 months agoFree · 1 / week no signup · 3 / week with account

Bloomreach

bloomreach.com

Bloomreach is a Commerce Experience Cloud platform that provides AI-powered marketing automation, site search, merchandising, and personalization tools to e-commerce brands and retailers. They serve 1,400+ brands globally across retail, fashion, travel, and B2B verticals, and were valued at $2.2 billion following a $175M funding round in November 2024.

MarTechMarTech Vendor

Gupy

gupy.io

Gupy is a Brazil-based AI-powered talent management platform offering end-to-end HR solutions including recruitment, onboarding, corporate training, engagement, and performance management. Founded in 2015, it serves over 4,000 companies across Brazil and positions itself as the #1 AI platform for hiring and people management in the Brazilian market.

HRTechHR Software

Bloomreach raised $175M valuation at $2.2B; Gupy secured $114M funding in Brazil-focused talent market.
Bloomreach serves 1,400+ brands in retail, fashion, travel, B2B; Gupy manages 4,000+ companies across recruitment and training.
Bloomreach delivers AI-powered site search and merchandising for e-commerce; Gupy provides performance management and corporate training platforms.

Dimension	Bloomreach	Gupy
Vertical	MarTech	HRTech
Segment	MarTech Vendor	HR Software
Founded
Employees	501-1000	501-1000
Location		S\u00e3o Paulo, SP, BR
Funding
G2 rating
Pricing page

Known competitors

Bloomreach

KlaviyoCoveoOmetria

Gupy

Nothing public on this yet

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