Is Clay or Firstup a better fit for MarTech?

Clay ($1.25B funding, 201-500 employees) suits teams already selling into a similar ICP. Firstup ($26.6M funding, 201-500 employees) suits teams already selling into a similar ICP.

Which has more funding, Clay or Firstup?

Clay reports $1.25B; Firstup reports $26.6M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Clay vs Firstup?

Clay was pulled fresh from the live web; Firstup was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Clay to Firstup?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Clay and Firstup on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Clay vs Firstup

Q: What do Clay and Firstup actually do?

Clay Clay is a go-to-market data enrichment and automation platform that aggregates 200+ data providers to power sales intelligence, CRM enrichment, outbound sequencing, and ABM campaigns. It serves GTM, sales, and marketing teams at companies ranging from startups to enterprises including Anthropic, Rippling, and Intercom. Firstup Reach every employee, engage every audience, and prove the impact of your communication with Firstup’s all-in-one platform.

Kustiq lines up Clay and Firstupon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 4 months agoFree · 1 / week no signup · 3 / week with account

Clay

clay.com

Clay is a go-to-market data enrichment and automation platform that aggregates 200+ data providers to power sales intelligence, CRM enrichment, outbound sequencing, and ABM campaigns. It serves GTM, sales, and marketing teams at companies ranging from startups to enterprises including Anthropic, Rippling, and Intercom.

MarTechMarTech Vendor

Firstup

firstup.io

Reach every employee, engage every audience, and prove the impact of your communication with Firstup’s all-in-one platform.

HealthcareProvider/Health System

Clay aggregates 200+ data providers for sales intelligence; Firstup targets employee communication in healthcare.
Clay serves GTM teams at Anthropic, Rippling, Intercom; Firstup raised $26.6M for internal communications.
Clay's G2 rating stands at 2.2/5; Firstup's rating data unavailable in provided evidence.

Dimension	Clay	Firstup
Vertical	MarTech	Healthcare
Segment	MarTech Vendor	Provider/Health System
Founded	2015
Employees	201-500	201-500
Location	New York, NY	San Francisco, CA, US
Funding
G2 rating	2.313 reviews
G2 category	Software Company
Pricing page

Industry signals

Clay

SEO Service

Firstup

Nothing public on this yet

Tech stack

Stack overlap · 0% · 0 shared, 2 unique

Only Clay (2)

AWS CloudFrontCloudflare

Notable customers

Clay

companies like DropboxFigmaLinkedInand our team at Clay

Firstup

Nothing public on this yet

Known competitors

Clay

Nothing public on this yet

Firstup

EveryoneSocialCompare FirstupWorkday Peakon Employee Voice onaward.co

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Clay is already loaded. Swap one side or both.

Clay vs Firstup: side-by-side facts

Employees: 201-500
Funding: $1.25B
Founded: 2015
Vertical: MarTech
Location: New York, NY
Tech stack: AWS CloudFront, Cloudflare

Employees: 201-500
Funding: $26.6M
Vertical: Healthcare
Location: San Francisco, CA, US

Going deeper

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Clay profileFirstup profileKustiq vs Clay

Clay and Firstup at a glance

Clay

Firstup

Clay vs Firstup: TL;DR

Industry signals

Tech stack

Notable customers

Known competitors

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Clay vs Firstup: side-by-side facts

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