Is Clay or Odi a better fit for MarTech?

Clay ($1.25B funding, 201-500 employees) suits teams already selling into a similar ICP. Odi ($49M funding, 201-500 employees) suits teams already selling into a similar ICP.

What do Clay and Odi actually do?

Clay Clay is a go-to-market data enrichment and automation platform that aggregates 200+ data providers to power sales intelligence, CRM enrichment, outbound sequencing, and ABM campaigns. It serves GTM, sales, and marketing teams at companies ranging from startups to enterprises including Anthropic, Rippling, and Intercom. Odi The Open Data Institute (ODI) is a UK-based independent nonprofit founded to advocate for open data, conduct data infrastructure research, and develop open data tools and standards. It serves governments, businesses, and civil society organizations globally through research, training, and collaborative data initiatives.

Which has more funding, Clay or Odi?

Clay reports $1.25B; Odi reports $49M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Clay vs Odi?

Clay was pulled fresh from the live web; Odi was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Clay to Odi?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Clay and Odi on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Clay vs Odi

Kustiq lines up Clay and Odion tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

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Clay

clay.com

Clay is a go-to-market data enrichment and automation platform that aggregates 200+ data providers to power sales intelligence, CRM enrichment, outbound sequencing, and ABM campaigns. It serves GTM, sales, and marketing teams at companies ranging from startups to enterprises including Anthropic, Rippling, and Intercom.

MarTechMarTech Vendor

Odi

odi.org

The Open Data Institute (ODI) is a UK-based independent nonprofit founded to advocate for open data, conduct data infrastructure research, and develop open data tools and standards. It serves governments, businesses, and civil society organizations globally through research, training, and collaborative data initiatives.

NonprofitFoundation/NGO

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Dimension	Clay	Odi
Vertical	MarTech	Nonprofit
Segment	MarTech Vendor	Foundation/NGO
Founded	2015	2012older
Employees	201-500	201-500
Location	New York, NY
Funding
G2 rating	2.313 reviews
G2 category	Software Company
Pricing page

Industry signals

Clay

SEO Service

Odi

Nothing public on this yet

Tech stack

Stack overlap · 0% · 0 shared, 2 unique

Only Clay (2)

AWS CloudFrontCloudflare

Notable customers

Clay

FigmaLinkedIn

Odi

Nothing public on this yet

Known competitors

Clay

Nothing public on this yet

Odi

icmpd.org Traffic Comparisonchathamhouse.org Traffic Comparison

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Clay vs Odi: side-by-side facts

Employees: 201-500
Funding: $1.25B
Founded: 2015
Vertical: MarTech
Location: New York, NY
Tech stack: AWS CloudFront, Cloudflare

Employees: 201-500
Funding: $49M
Founded: 2012
Vertical: Nonprofit

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Clay and Odi at a glance

Clay

Odi

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Tech stack

Notable customers

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Clay vs Odi: side-by-side facts

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