Is FirstPromoter or Panoramata a better fit for MarTech?

FirstPromoter (1-10 employees) suits smaller buyers who want a fast-moving vendor close to product. Panoramata (Pre-Seed, 1-10 employees) suits smaller buyers who want a fast-moving vendor close to product.

How fresh is the data on FirstPromoter vs Panoramata?

FirstPromoter was pulled fresh from the live web; Panoramata was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare FirstPromoter to Panoramata?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts FirstPromoter and Panoramata on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

FirstPromoter vs Panoramata

Q: What do FirstPromoter and Panoramata actually do?

FirstPromoter FirstPromoter is an affiliate, referral, and influencer program management platform purpose-built for SaaS and subscription businesses, with billing-event commission tracking natively integrated into Stripe, Paddle, Recurly, Chargebee, and Braintree. Founded in 2017, it serves 3,000+ SaaS companies and recently added an AI SaaS Partnerships solution to its product line. Panoramata Panoramata is a competitor intelligence SaaS platform that automatically tracks and benchmarks rivals' email marketing, SMS, ads, product catalogs, and pricing; it primarily serves marketing teams at e-commerce brands and digital agencies seeking real-time competitive insights.

Kustiq lines up FirstPromoter and Panoramataon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 5 weeks agoFree · 1 / week no signup · 3 / week with account

FirstPromoter

firstpromoter.com

FirstPromoter is an affiliate, referral, and influencer program management platform purpose-built for SaaS and subscription businesses, with billing-event commission tracking natively integrated into Stripe, Paddle, Recurly, Chargebee, and Braintree. Founded in 2017, it serves 3,000+ SaaS companies and recently added an AI SaaS Partnerships solution to its product line.

MarTechMarTech Vendor

Panoramata

panoramata.co

Panoramata is a competitor intelligence SaaS platform that automatically tracks and benchmarks rivals' email marketing, SMS, ads, product catalogs, and pricing; it primarily serves marketing teams at e-commerce brands and digital agencies seeking real-time competitive insights.

MarTechMarTech Vendor

FirstPromoter integrates natively with Stripe, Paddle, Recurly, Chargebee, Braintree; Panoramata tracks competitor email, SMS, ads, catalogs.
FirstPromoter serves 3000+ SaaS companies via affiliate and referral programs; Panoramata targets e-commerce brands and digital agencies.
FirstPromoter added AI SaaS Partnerships solution; Panoramata provides real-time competitive benchmarking across marketing channels.

Dimension	FirstPromoter	Panoramata
Vertical	MarTech	MarTech
Segment	MarTech Vendor	MarTech Vendor
Founded	2017
Employees	1-10	1-10
Location
Funding		Pre-Seed
G2 rating	4.825 reviews
G2 category	Software Company
Pricing page

Industry signals

FirstPromoter

Affiliate Marketing ServiceInternet Marketing Service

Panoramata

Nothing public on this yet

Tech stack

Stack overlap · 13% · 1 shared, 7 unique

Shared (1)

Cloudflare

Only FirstPromoter (7)

Facebook PixelFramerGoogle AnalyticsGoogle FontsGoogle Tag ManagerLinkedIn InsightTwitter Pixel

Notable customers

FirstPromoter

3000+ SaaS companies

Panoramata

Nothing public on this yet

Known competitors

FirstPromoter

RewardfulLeadDyno

Panoramata

Nothing public on this yet

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