Is 99% Invisible or Growthbook a better fit for Media?

99% Invisible ($31M funding, 11-50 employees) suits smaller buyers who want a fast-moving vendor close to product. Growthbook (Growth, 11-50 employees) suits smaller buyers who want a fast-moving vendor close to product.

What do 99% Invisible and Growthbook actually do?

99% Invisible 99% Invisible is an independent podcast and digital media brand hosted by Roman Mars, producing weekly audio episodes on design, architecture, and urban infrastructure. It is funded through listener donations and advertising, distributing content to a broad consumer audience. Growthbook GrowthBook is an open-source, warehouse-native feature flagging and A/B testing platform used by 2,700+ companies to release and measure product changes. It offers both a self-hosted open-source version and a managed cloud product with enterprise-grade statistical engines, targeting engineering, product, data science, and marketing teams.

Which has more funding, 99% Invisible or Growthbook?

99% Invisible reports $31M; Growthbook reports Growth. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on 99% Invisible vs Growthbook?

99% Invisible was pulled fresh from the live web; Growthbook was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare 99% Invisible to Growthbook?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts 99% Invisible and Growthbook on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

99% Invisible vs Growthbook

Kustiq lines up 99% Invisible and Growthbookon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 4 months agoFree · 1 / week no signup · 3 / week with account

99% Invisible

99percentinvisible.org

99% Invisible is an independent podcast and digital media brand hosted by Roman Mars, producing weekly audio episodes on design, architecture, and urban infrastructure. It is funded through listener donations and advertising, distributing content to a broad consumer audience.

MediaDigital Media/Publishing

Growthbook

growthbook.io

GrowthBook is an open-source, warehouse-native feature flagging and A/B testing platform used by 2,700+ companies to release and measure product changes. It offers both a self-hosted open-source version and a managed cloud product with enterprise-grade statistical engines, targeting engineering, product, data science, and marketing teams.

SaaSProduct-Led

99% Invisible distributes weekly audio episodes on design; GrowthBook serves 2,700+ companies with feature flagging.
Roman Mars hosts 99% Invisible for consumer audiences; GrowthBook targets engineering, product, data science, marketing teams.
99% Invisible relies on listener donations and advertising; GrowthBook offers self-hosted open-source and managed cloud versions.

Dimension	99% Invisible	Growthbook
Vertical	Media	SaaS
Segment	Digital Media/Publishing	Product-Led
Founded
Employees	11-50	11-50
Location
Funding		Growth
G2 rating
Pricing page

Notable customers

99% Invisible

Nothing public on this yet

Growthbook

000+ GitHub stars

Known competitors

99% Invisible

theuncomfortable.comsecretmallapartment.com

Growthbook

LaunchDarklyStatsigOptimizely

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