Is AFFCatalog or Funnel a better fit for MarTech?

AFFCatalog (11-50 employees) suits smaller buyers who want a fast-moving vendor close to product. Funnel (51-200 employees) suits teams already selling into a similar ICP.

Which is bigger, AFFCatalog or Funnel?

AFFCatalog has 11-50 employees; Funnel has 51-200. Headcount alone doesn't decide the buying call, but it's a strong proxy for vendor maturity, support capacity, and procurement fit.

How fresh is the data on AFFCatalog vs Funnel?

AFFCatalog was pulled fresh from the live web; Funnel was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare AFFCatalog to Funnel?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts AFFCatalog and Funnel on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

AFFCatalog vs Funnel

Q: What do AFFCatalog and Funnel actually do?

AFFCatalog AFFCatalog is a B2B directory platform founded in 2024 that catalogs affiliate marketing programs, CPA networks, iGaming casino platform providers, and cloaking services, enabling performance marketers to discover and connect with industry partners globally. Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

Kustiq lines up AFFCatalog and Funnelon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

AFFCatalog

affcatalog.com

AFFCatalog is a B2B directory platform founded in 2024 that catalogs affiliate marketing programs, CPA networks, iGaming casino platform providers, and cloaking services, enabling performance marketers to discover and connect with industry partners globally.

MarTechPerformance Marketing

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

AFFCatalog catalogs affiliate marketing programs and CPA networks; Funnel integrates 600+ marketing data sources.
Funnel serves 3,000+ mid-market and enterprise businesses; AFFCatalog launched in 2024 as a directory platform.
Funnel's stack includes HubSpot and Google Analytics; AFFCatalog uses Cloudflare and Google Tag Manager.

Dimension	AFFCatalog	Funnel
Vertical	MarTech	MarTech
Segment	Performance Marketing	MarTech Vendor
Founded	2024	2014older
Employees	11-50	51-200larger
Location		Stockholm, Massachusetts, SE
Funding
G2 rating		2.810 reviews
G2 category	Affiliate Marketing Service	Marketing Agency
Pricing page

Industry signals

AFFCatalog

Affiliate Marketing ServiceMedia and Marketing AgencyMedia CompanyInternet Marketing ServiceMarketing Agency

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Tech stack

Stack overlap · 33% · 2 shared, 4 unique

Shared (2)

CloudflareGoogle Tag Manager

Only Funnel (4)

Google AnalyticsGoogle FontsHubSpotHubSpot CMS

Known competitors

AFFCatalog

partnerkin.com

Funnel

Nothing public on this yet

Compare another pair

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