What do Amplitude and Behind the Craft actually do?

Amplitude Amplitude is a publicly traded digital analytics platform with 700+ employees and 4,500+ customers including 30 Fortune 100 companies, offering product analytics, experimentation, session replay, and an expanding suite of AI-powered tools for product, marketing, data, and engineering teams. Behind the Craft Behind the Craft is a Substack newsletter by solo creator Peter Yang delivering practical AI tutorials, interviews, and courses to 140K+ tech professionals and product managers. Revenue is generated through paid subscriptions and a dedicated sponsorships channel.

How fresh is the data on Amplitude vs Behind the Craft?

Amplitude was pulled fresh from the live web; Behind the Craft was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Amplitude to Behind the Craft?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Amplitude and Behind the Craft on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Amplitude vs Behind the Craft

Kustiq lines up Amplitude and Behind the Crafton tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 6 weeks agoFree · 1 / week no signup · 3 / week with account

Amplitude

amplitude.com

Amplitude is a publicly traded digital analytics platform with 700+ employees and 4,500+ customers including 30 Fortune 100 companies, offering product analytics, experimentation, session replay, and an expanding suite of AI-powered tools for product, marketing, data, and engineering teams.

DataAIAnalytics/BI

Behind the Craft

creatoreconomy.so

Behind the Craft is a Substack newsletter by solo creator Peter Yang delivering practical AI tutorials, interviews, and courses to 140K+ tech professionals and product managers. Revenue is generated through paid subscriptions and a dedicated sponsorships channel.

MediaDigital Media/Publishing

Amplitude serves 4,500+ customers including 30 Fortune 100 companies; Behind the Craft reaches 140K+ newsletter subscribers.
Amplitude employs 700+ staff as publicly traded company; Behind the Craft operates as solo creator operation.

Dimension	Amplitude	Behind the Craft
Vertical	DataAI	Media
Segment	Analytics/BI	Digital Media/Publishing
Founded
Employees	501-1000
Location	San Francisco, California
Funding	Growth ($10M)
G2 rating	1.647 reviews
G2 category	Software Company
Pricing page

Tech stack

Stack overlap · 15% · 2 shared, 11 unique

Shared (2)

Google FontsGoogle Tag Manager

Only Amplitude (8)

AmplitudeGoogle AnalyticsLinkedIn InsightNext.jsSanityVercelWistianginx

Only Behind the Craft (3)

CloudflareNode.jsSentry

Known competitors

Amplitude

Google Analytics 4

Behind the Craft

Nothing public on this yet

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