Is Betterworks or Freshpaint a better fit for HRTech?

Betterworks ($27M funding, 51-200 employees) suits teams already selling into a similar ICP. Freshpaint ($30M funding, 51-200 employees) suits teams already selling into a similar ICP.

Which has more funding, Betterworks or Freshpaint?

Betterworks reports $27M; Freshpaint reports $30M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Betterworks vs Freshpaint?

Betterworks was pulled fresh from the live web; Freshpaint was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Betterworks to Freshpaint?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Betterworks and Freshpaint on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Betterworks vs Freshpaint

Q: What do Betterworks and Freshpaint actually do?

Betterworks Betterworks is an AI-native performance management and talent intelligence SaaS platform that helps large and fast-growing organizations align goals, coach employees, and make evidence-based talent decisions. Founded in 2013 and headquartered in Menlo Park, CA, it targets HR and business leaders at enterprise-scale companies. Freshpaint Freshpaint is a HIPAA-compliant healthcare marketing performance and privacy platform (legally Perfalytics, Inc.) that enables healthcare organizations to run digital marketing campaigns while maintaining compliance. It serves 200+ healthcare organizations including hospitals, payers, urgent care, dental, and pharma clients by replacing risky tracking pixels with privacy-safe, server-side data collection.

Kustiq lines up Betterworks and Freshpainton tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 4 months agoFree · 1 / week no signup · 3 / week with account

Betterworks

betterworks.com

Betterworks is an AI-native performance management and talent intelligence SaaS platform that helps large and fast-growing organizations align goals, coach employees, and make evidence-based talent decisions. Founded in 2013 and headquartered in Menlo Park, CA, it targets HR and business leaders at enterprise-scale companies.

HRTechHR Software

Freshpaint

freshpaint.io

Freshpaint is a HIPAA-compliant healthcare marketing performance and privacy platform (legally Perfalytics, Inc.) that enables healthcare organizations to run digital marketing campaigns while maintaining compliance. It serves 200+ healthcare organizations including hospitals, payers, urgent care, dental, and pharma clients by replacing risky tracking pixels with privacy-safe, server-side data collection.

HealthcareHealthTech

Betterworks targets enterprise HR leaders for performance management; Freshpaint serves 200+ healthcare organizations for marketing compliance.
Freshpaint implements HIPAA-compliant server-side data collection; Betterworks uses nginx for AI-native talent intelligence delivery.
Betterworks raised Series B $27M for goal alignment coaching; Freshpaint secured Series B $30M for privacy-safe campaign tracking.

Dimension	Betterworks	Freshpaint
Vertical	HRTech	Healthcare
Segment	HR Software	HealthTech
Founded		2019
Employees	51-200	51-200
Location
Funding	Series B ($27M)	Series B ($30M)more funded
G2 rating
G2 category	Software Company
Pricing page

Tech stack

Stack overlap · 0% · 0 shared, 1 unique

Only Betterworks (1)

nginx

Known competitors

Betterworks

Nothing public on this yet

Freshpaint

SegmentPatientGain.com for HIPAA complianceMixpanelBetterlytics

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