Comparison

Bigspy vs Funnel

Kustiq lines up Bigspy and Funnelon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

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Bigspy and Funnel at a glance

BigSpy is a bootstrapped advertising intelligence SaaS platform founded in 2018 that tracks over 1 billion ad creatives across 9 major ad platforms, serving 3 million+ global marketers, eCommerce sellers, and advertisers seeking competitive ad research and creative inspiration.

MarTechMarTech Vendor

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Bigspy vs Funnel: TL;DR

  • Bigspy tracks 1 billion ad creatives across 9 platforms; Funnel integrates 600+ marketing data sources.
  • Bigspy serves 3 million+ eCommerce sellers and advertisers; Funnel targets 3,000+ mid-market and enterprise businesses.
  • Bigspy uses PHP and jQuery; Funnel deploys HubSpot CMS and Google Tag Manager.
DimensionBigspyFunnel
VerticalMarTechMarTech
SegmentMarTech VendorMarTech Vendor
Founded2014
Employees51-200
LocationStockholm, Massachusetts, SE
FundingGrowth
G2 rating2.125 reviews2.810 reviewshigher
G2 categoryInternet Marketing ServiceMarketing Agency
Pricing page

Industry signals

Bigspy

Internet Marketing ServiceAdvertising AgencyAffiliate Marketing ServiceOnline Marketing Agency

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Tech stack

Stack overlap · 22% · 2 shared, 7 unique

Shared (2)

CloudflareGoogle Analytics

Only Bigspy (3)

Google Sign-InPHPjQuery

Only Funnel (4)

Google FontsGoogle Tag ManagerHubSpotHubSpot CMS

Known competitors

Bigspy

PowerAdSpyMineaAdSector

Funnel

Nothing public on this yet

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Bigspy vs Funnel: side-by-side facts

Bigspy
Funding
Growth
Vertical
MarTech
Tech stack
Cloudflare, Google Analytics, Google Sign-In
Funnel
Employees
51-200
Founded
2014
Vertical
MarTech
Location
Stockholm, Massachusetts, SE
Tech stack
Cloudflare, Google Analytics, Google Fonts
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