Is Blueconic or Funnel a better fit for MarTech?

Blueconic (Growth) suits buyers who want venture-funded runway behind their vendor (Growth raised). Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure.

What do Blueconic and Funnel actually do?

Blueconic BlueConic is a Customer Data Platform (CDP) that sells to B2C retail, CPG, and travel brands, enabling real-time unified customer profiles, AI-driven lifecycle marketing agents, and cross-channel campaign orchestration. Enterprise customers include PepsiCo, HEINEKEN USA, Free People, and Nestlé Purina, with ~$26.2M estimated ARR and an average ACV of $87K. Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

How fresh is the data on Blueconic vs Funnel?

Blueconic was pulled fresh from the live web; Funnel was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Blueconic to Funnel?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Blueconic and Funnel on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Blueconic vs Funnel

Kustiq lines up Blueconic and Funnelon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Blueconic

blueconic.com

BlueConic is a Customer Data Platform (CDP) that sells to B2C retail, CPG, and travel brands, enabling real-time unified customer profiles, AI-driven lifecycle marketing agents, and cross-channel campaign orchestration. Enterprise customers include PepsiCo, HEINEKEN USA, Free People, and Nestlé Purina, with ~$26.2M estimated ARR and an average ACV of $87K.

MarTechMarTech Vendor

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

BlueConic serves PepsiCo, HEINEKEN USA, Free People; Funnel integrates 600+ data sources for 3,000+ businesses.
BlueConic averages $87K ACV with ~$26.2M ARR; Funnel operates 51-200 headcount since 2014.
BlueConic builds unified customer profiles for retail, CPG, travel; Funnel delivers marketing measurement and MMM capabilities.

Dimension	Blueconic	Funnel
Vertical	MarTech	MarTech
Segment	MarTech Vendor	MarTech Vendor
Founded		2014
Employees		51-200
Location		Stockholm, Massachusetts, SE
Funding	Growth
G2 rating	3.61 reviewhigher	2.810 reviews
G2 category	Online Marketing Agency	Marketing Agency
Pricing page

Industry signals

Blueconic

Online Marketing AgencyCRM ProviderMarketing ConsultantInternet Marketing ServiceMarketing Agency

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Tech stack

Stack overlap · 17% · 1 shared, 5 unique

Shared (1)

Cloudflare

Only Funnel (5)

Google AnalyticsGoogle FontsGoogle Tag ManagerHubSpotHubSpot CMS

Notable customers

Blueconic

Funnel

Nothing public on this yet

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