Is Bombora or Funnel a better fit for DataAI?

Bombora ($168M funding) suits buyers who want venture-funded runway behind their vendor ($168M raised). Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure.

How fresh is the data on Bombora vs Funnel?

Bombora was pulled fresh from the live web; Funnel was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Bombora to Funnel?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Bombora and Funnel on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Bombora vs Funnel

Q: What do Bombora and Funnel actually do?

Bombora Bombora is the leading B2B intent data provider, operating a proprietary Data Co-op of thousands of publishers to deliver Company Surge® intent signals, identity resolution, audience solutions, and campaign measurement tools to B2B marketers, agencies, and sales teams globally. Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

Kustiq lines up Bombora and Funnelon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Bombora

bombora.com

Bombora is the leading B2B intent data provider, operating a proprietary Data Co-op of thousands of publishers to deliver Company Surge® intent signals, identity resolution, audience solutions, and campaign measurement tools to B2B marketers, agencies, and sales teams globally.

DataAIData Services

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Bombora operates proprietary Data Co-op from thousands of publishers; Funnel integrates 600+ external marketing data sources.
Bombora targets B2B marketers, agencies, sales teams globally; Funnel serves 3,000+ mid-market and enterprise businesses.

Dimension	Bombora	Funnel
Vertical	DataAI	MarTech
Segment	Data Services	MarTech Vendor
Founded		2014
Employees		51-200
Location	New York, New York	Stockholm, Massachusetts, SE
Funding	Growth ($168M)
G2 rating		2.810 reviews
G2 category	Internet Marketing Service	Marketing Agency
Pricing page

Industry signals

Bombora

Internet Marketing ServiceOnline Marketing AgencyAdvertising AgencyAffiliate Marketing ServiceMarketing Agency

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Tech stack

Stack overlap · 50% · 6 shared, 6 unique

Shared (6)

CloudflareGoogle AnalyticsGoogle FontsGoogle Tag ManagerHubSpotHubSpot CMS

Only Bombora (6)

Backbone.jsClarityFacebook PixelLinkedIn InsightWordPressjQuery

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