Is Cision or Funnel a better fit for MarTech?

Cision (1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations. Funnel (51-200 employees) suits teams already selling into a similar ICP.

Which is bigger, Cision or Funnel?

Cision has 1001-5000 employees; Funnel has 51-200. Headcount alone doesn't decide the buying call, but it's a strong proxy for vendor maturity, support capacity, and procurement fit.

How fresh is the data on Cision vs Funnel?

Cision was pulled fresh from the live web; Funnel was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Cision to Funnel?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Cision and Funnel on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Cision vs Funnel

Q: What do Cision and Funnel actually do?

Cision Cision is a global PR and communications intelligence platform offering media monitoring, analytics, journalist outreach, and social listening through CisionOne, plus Brandwatch and PR Newswire. They serve over 75,000 companies including 84% of the Fortune 500. Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

Kustiq lines up Cision and Funnelon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 5 days agoFree · 1 / week no signup · 3 / week with account

Cision

cision.com

Cision is a global PR and communications intelligence platform offering media monitoring, analytics, journalist outreach, and social listening through CisionOne, plus Brandwatch and PR Newswire. They serve over 75,000 companies including 84% of the Fortune 500.

MarTechMarTech Vendor

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Cision serves 84% of Fortune 500 companies; Funnel integrates 600+ marketing data sources.
Cision operates 1001-5000 headcount globally; Funnel employs 51-200 staff from Stockholm and Massachusetts.

Dimension	Cision	Funnel
Vertical	MarTech	MarTech
Segment	MarTech Vendor	MarTech Vendor
Founded		2014
Employees	1001-5000larger	51-200
Location		Stockholm, Massachusetts, SE
Funding
G2 rating	1.632 reviews	2.810 reviewshigher
G2 category	Media Company	Marketing Agency
Pricing page

Industry signals

Cision

Media CompanyMarketing AgencyMedia and Marketing AgencyOnline Marketing Agency

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Tech stack

Stack overlap · 14% · 1 shared, 6 unique

Shared (1)

Cloudflare

Only Cision (1)

AWS CloudFront

Only Funnel (5)

Google AnalyticsGoogle FontsGoogle Tag ManagerHubSpotHubSpot CMS

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Cision is already loaded. Swap one side or both.

Cision vs Funnel: side-by-side facts

Employees: 1001-5000
Vertical: MarTech
Tech stack: AWS CloudFront, Cloudflare

Employees: 51-200
Founded: 2014
Vertical: MarTech
Location: Stockholm, Massachusetts, SE
Tech stack: Cloudflare, Google Analytics, Google Fonts

Going deeper

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Full profiles add buying signals, pain signals, account scoring, and recommended contacts. 1 free profile / week, no signup · 3 / week with a free account.

Profile Cision free See pricing

Cision profileFunnel profile

Cision and Funnel at a glance

Cision

Funnel

Cision vs Funnel: TL;DR

Industry signals

Tech stack

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Cision vs Funnel: side-by-side facts

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