Is Clay or Sanity a better fit for MarTech?

Clay ($1.25B funding, 201-500 employees) suits teams already selling into a similar ICP. Sanity ($85M funding, 201-500 employees) suits teams already selling into a similar ICP.

What do Clay and Sanity actually do?

Clay Clay is a go-to-market data enrichment and automation platform that aggregates 200+ data providers to power sales intelligence, CRM enrichment, outbound sequencing, and ABM campaigns. It serves GTM, sales, and marketing teams at companies ranging from startups to enterprises including Anthropic, Rippling, and Intercom. Sanity Sanity is a headless CMS and structured content platform ('Content Operating System') built for developers, enabling teams to model, manage, and distribute content across web, mobile, and AI-powered applications. It serves a broad range of industries from e-commerce and media to enterprise brands, with customers including PUMA, Morning Brew, and Lady Gaga's team.

Which has more funding, Clay or Sanity?

Clay reports $1.25B; Sanity reports $85M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Clay vs Sanity?

Clay was pulled fresh from the live web; Sanity was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Clay to Sanity?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Clay and Sanity on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Clay vs Sanity

Kustiq lines up Clay and Sanityon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

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Clay

clay.com

Clay is a go-to-market data enrichment and automation platform that aggregates 200+ data providers to power sales intelligence, CRM enrichment, outbound sequencing, and ABM campaigns. It serves GTM, sales, and marketing teams at companies ranging from startups to enterprises including Anthropic, Rippling, and Intercom.

MarTechMarTech Vendor

Sanity

sanity.io

Sanity is a headless CMS and structured content platform ('Content Operating System') built for developers, enabling teams to model, manage, and distribute content across web, mobile, and AI-powered applications. It serves a broad range of industries from e-commerce and media to enterprise brands, with customers including PUMA, Morning Brew, and Lady Gaga's team.

SaaSInfrastructure/DevTools

The AI verdict for this pair has not been generated yet. Profile both companies yourself with a free account: 3 profiles a week, no card.

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Dimension	Clay	Sanity
Vertical	MarTech	SaaS
Segment	MarTech Vendor	Infrastructure/DevTools
Founded	2015
Employees	201-500	201-500
Location	New York, NY
Funding
G2 rating	2.313 reviews
G2 category	Software Company
Pricing page

Industry signals

Clay

SEO Service

Sanity

Nothing public on this yet

Tech stack

Stack overlap · 0% · 0 shared, 2 unique

Only Clay (2)

AWS CloudFrontCloudflare

Notable customers

Clay

companies like DropboxFigmaLinkedInand our team at Clay

Sanity

Nothing public on this yet

Known competitors

Clay

Nothing public on this yet

Sanity

PrismicWordPress

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Clay vs Sanity: side-by-side facts

Employees: 201-500
Funding: $1.25B
Founded: 2015
Vertical: MarTech
Location: New York, NY
Tech stack: AWS CloudFront, Cloudflare

Employees: 201-500
Funding: $85M
Vertical: SaaS

Going deeper

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Clay and Sanity at a glance

Clay

Sanity

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Industry signals

Tech stack

Notable customers

Known competitors

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Clay vs Sanity: side-by-side facts

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