Is Crm or Funnel a better fit for Media?

Crm ($1.4M funding, 1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations. Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure.

What do Crm and Funnel actually do?

Crm CRM.org is an independent CRM software evaluation platform that publishes practitioner-led reviews and vendor comparisons, operates the CRMmys annual awards program, and runs a CRM expert matching service connecting buyers with vetted CRM consultants. Revenue is generated through affiliate and advertising compensation from CRM software vendors. Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

Which is bigger, Crm or Funnel?

Crm has 1001-5000 employees; Funnel has 51-200. Headcount alone doesn't decide the buying call, but it's a strong proxy for vendor maturity, support capacity, and procurement fit.

How fresh is the data on Crm vs Funnel?

Crm was pulled fresh from the live web; Funnel was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Crm to Funnel?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Crm and Funnel on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Crm vs Funnel

Kustiq lines up Crm and Funnelon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 3 months agoFree · 1 / week no signup · 3 / week with account

Crm

crm.org

CRM.org is an independent CRM software evaluation platform that publishes practitioner-led reviews and vendor comparisons, operates the CRMmys annual awards program, and runs a CRM expert matching service connecting buyers with vetted CRM consultants. Revenue is generated through affiliate and advertising compensation from CRM software vendors.

MediaDigital Media/Publishing

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

The AI verdict for this pair has not been generated yet. Profile both companies yourself with a free account: 10 profiles a week, no card.

Profile these companies free

Dimension	Crm	Funnel
Vertical	Media	MarTech
Segment	Digital Media/Publishing	MarTech Vendor
Founded		2014
Employees	1001-5000larger	51-200
Location		Stockholm, Massachusetts, SE
Funding
G2 rating		2.810 reviews
G2 category		Marketing Agency
Pricing page

Industry signals

Crm

Nothing public on this yet

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Tech stack

Stack overlap · 20% · 2 shared, 8 unique

Shared (2)

HubSpotHubSpot CMS

Only Crm (4)

IntercomLinkedIn InsightPHPnginx

Only Funnel (4)

CloudflareGoogle AnalyticsGoogle FontsGoogle Tag Manager

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Crm is already loaded. Swap one side or both.

Crm vs Funnel: side-by-side facts

Employees: 1001-5000
Funding: $1.4M
Vertical: Media
Tech stack: HubSpot, HubSpot CMS, Intercom

Employees: 51-200
Founded: 2014
Vertical: MarTech
Location: Stockholm, Massachusetts, SE
Tech stack: Cloudflare, Google Analytics, Google Fonts

Going deeper

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Full profiles add buying signals, pain signals, account scoring, and recommended contacts. 1 free profile / week, no signup · 3 / week with a free account.

Profile Crm free See pricing

Crm profileFunnel profile

Crm and Funnel at a glance

Crm

Funnel

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Industry signals

Tech stack

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Crm vs Funnel: side-by-side facts

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