Is Freshpaint or Grip a better fit for Healthcare?

Freshpaint ($30M funding, 51-200 employees) suits teams already selling into a similar ICP. Grip ($41M funding, 51-200 employees) suits teams already selling into a similar ICP.

What do Freshpaint and Grip actually do?

Freshpaint Freshpaint is a HIPAA-compliant healthcare marketing performance and privacy platform (legally Perfalytics, Inc.) that enables healthcare organizations to run digital marketing campaigns while maintaining compliance. It serves 200+ healthcare organizations including hospitals, payers, urgent care, dental, and pharma clients by replacing risky tracking pixels with privacy-safe, server-side data collection. Grip Grip Security is a SaaS security platform that provides enterprise organizations with SaaS visibility, identity risk management, shadow IT discovery, and automated offboarding. The company serves mid-market and enterprise customers across healthcare, financial services, media, and other sectors, positioning itself as a modern alternative to traditional CASB solutions.

Which has more funding, Freshpaint or Grip?

Freshpaint reports $30M; Grip reports $41M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Freshpaint vs Grip?

Freshpaint was pulled fresh from the live web; Grip was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Freshpaint to Grip?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Freshpaint and Grip on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Freshpaint vs Grip

Kustiq lines up Freshpaint and Gripon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 4 months agoFree · 1 / week no signup · 3 / week with account

Freshpaint

freshpaint.io

Freshpaint is a HIPAA-compliant healthcare marketing performance and privacy platform (legally Perfalytics, Inc.) that enables healthcare organizations to run digital marketing campaigns while maintaining compliance. It serves 200+ healthcare organizations including hospitals, payers, urgent care, dental, and pharma clients by replacing risky tracking pixels with privacy-safe, server-side data collection.

HealthcareHealthTech

Grip

grip.security

Grip Security is a SaaS security platform that provides enterprise organizations with SaaS visibility, identity risk management, shadow IT discovery, and automated offboarding. The company serves mid-market and enterprise customers across healthcare, financial services, media, and other sectors, positioning itself as a modern alternative to traditional CASB solutions.

CybersecurityInternal Security Team

Freshpaint serves 200+ healthcare organizations with HIPAA-compliant server-side tracking; Grip targets mid-market and enterprise across healthcare, financial services.
Freshpaint raised Series B $30M for privacy-safe marketing compliance; Grip raised Series B $41M for SaaS visibility and.
Freshpaint replaces risky tracking pixels for hospitals, payers, urgent care; Grip provides shadow IT discovery and automated offboarding.

Dimension	Freshpaint	Grip
Vertical	Healthcare	Cybersecurity
Segment	HealthTech	Internal Security Team
Founded	2019
Employees	51-200	51-200
Location
Funding	Series B ($30M)	Series B ($41M)more funded
G2 rating
Pricing page

Known competitors

Freshpaint

SegmentPatientGain.com for HIPAA complianceMixpanelBetterlytics

Grip

CASBAppOmni

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