Is Funnel or H2o a better fit for MarTech?

Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure. H2o ($16.7M funding, 501-1000 employees) suits buyers who want venture-funded runway behind their vendor ($16.7M raised).

What do Funnel and H2o actually do?

Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies. H2o H2O.ai is an enterprise AI platform vendor that converges Generative and Predictive AI into sovereign, air-gapped deployments for regulated industries including banking, telecom, and government. Trusted by 20,000+ organizations and more than half the Fortune 500, the company has raised $256M from investors including NVIDIA, Goldman Sachs, and Capital One.

Which is bigger, Funnel or H2o?

Funnel has 51-200 employees; H2o has 501-1000. Headcount alone doesn't decide the buying call, but it's a strong proxy for vendor maturity, support capacity, and procurement fit.

How fresh is the data on Funnel vs H2o?

Funnel was pulled fresh from the live web; H2o was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Funnel to H2o?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Funnel and H2o on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Funnel vs H2o

Kustiq lines up Funnel and H2oon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

H2o

h2o.ai

H2O.ai is an enterprise AI platform vendor that converges Generative and Predictive AI into sovereign, air-gapped deployments for regulated industries including banking, telecom, and government. Trusted by 20,000+ organizations and more than half the Fortune 500, the company has raised $256M from investors including NVIDIA, Goldman Sachs, and Capital One.

DataAIAI/ML Platform

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Dimension	Funnel	H2o
Vertical	MarTech	DataAI
Segment	MarTech Vendor	AI/ML Platform
Founded	2014
Employees	51-200	501-1000larger
Location	Stockholm, Massachusetts, SE
Funding
G2 rating	2.810 reviews	3.31 reviewhigher
G2 category	Marketing Agency	Software Company
Pricing page

Industry signals

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

H2o

Nothing public on this yet

Tech stack

Stack overlap · 29% · 2 shared, 5 unique

Shared (2)

HubSpotHubSpot CMS

Only Funnel (4)

CloudflareGoogle AnalyticsGoogle FontsGoogle Tag Manager

Only H2o (1)

Fastly

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Funnel vs H2o: side-by-side facts

Employees: 51-200
Founded: 2014
Vertical: MarTech
Location: Stockholm, Massachusetts, SE
Tech stack: Cloudflare, Google Analytics, Google Fonts

Employees: 501-1000
Funding: $16.7M
Vertical: DataAI
Tech stack: Fastly, HubSpot, HubSpot CMS

Going deeper

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Full profiles add buying signals, pain signals, account scoring, and recommended contacts. 1 free profile / week, no signup · 3 / week with a free account.

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Funnel profileH2o profile

Funnel and H2o at a glance

Funnel

H2o

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Industry signals

Tech stack

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Funnel vs H2o: side-by-side facts

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