Is Funnel or Import a better fit for MarTech?

Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure. Import ($38M funding, founded 2012) suits buyers who want venture-funded runway behind their vendor ($38M raised).

What do Funnel and Import actually do?

Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies. Import import.io is a cloud-based web data extraction platform that converts unstructured web content into structured, machine-readable data, enabling businesses to build data pipelines and applications from public web sources. Founded in 2012 and headquartered in San Antonio, Texas, the company has raised $38.2M in total funding across six rounds.

How fresh is the data on Funnel vs Import?

Funnel was pulled fresh from the live web; Import was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Funnel to Import?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Funnel and Import on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Funnel vs Import

Kustiq lines up Funnel and Importon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Import

import.io

import.io is a cloud-based web data extraction platform that converts unstructured web content into structured, machine-readable data, enabling businesses to build data pipelines and applications from public web sources. Founded in 2012 and headquartered in San Antonio, Texas, the company has raised $38.2M in total funding across six rounds.

DataAIData Infrastructure

Funnel integrates 600+ marketing data sources; Import.io extracts unstructured web content into structured formats.
Funnel serves 3,000+ mid-market and enterprise businesses; Import.io raised $38M Series B funding.

Dimension	Funnel	Import
Vertical	MarTech	DataAI
Segment	MarTech Vendor	Data Infrastructure
Founded	2014	2012older
Employees	51-200
Location	Stockholm, Massachusetts, SE
Funding		Series B ($38M)
G2 rating	2.810 reviews	4.25 reviewshigher
G2 category	Marketing Agency	Business to Business Service
Pricing page

Industry signals

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Import

Business to Business Servicee-Commerce Solution Provider

Tech stack

Stack overlap · 17% · 1 shared, 5 unique

Shared (1)

Cloudflare

Only Funnel (5)

Google AnalyticsGoogle FontsGoogle Tag ManagerHubSpotHubSpot CMS

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Funnel vs Import: side-by-side facts

Employees: 51-200
Founded: 2014
Vertical: MarTech
Location: Stockholm, Massachusetts, SE
Tech stack: Cloudflare, Google Analytics, Google Fonts

Funding: $38M
Founded: 2012
Vertical: DataAI
Tech stack: Cloudflare

Going deeper

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Full profiles add buying signals, pain signals, account scoring, and recommended contacts. 1 free profile / week, no signup · 3 / week with a free account.

Profile Funnel free See pricing

Funnel profileImport profile

Funnel and Import at a glance

Funnel

Import

Funnel vs Import: TL;DR

Industry signals

Tech stack

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Funnel vs Import: side-by-side facts

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