Is Funnel or IPRoyal a better fit for MarTech?

Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure. IPRoyal (Growth, 51-200 employees) suits buyers who want venture-funded runway behind their vendor (Growth raised).

What do Funnel and IPRoyal actually do?

Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies. IPRoyal IPRoyal is a global proxy infrastructure provider offering residential, ISP, datacenter, mobile proxy networks, and an AI-powered Web Unblocker for web scraping, market research, and data gathering at scale. Founded in 2020 and headquartered in the UAE, they serve SMBs and enterprises with usage-based, no-contract self-service pricing.

How fresh is the data on Funnel vs IPRoyal?

Funnel was pulled fresh from the live web; IPRoyal was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Funnel to IPRoyal?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Funnel and IPRoyal on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Funnel vs IPRoyal

Kustiq lines up Funnel and IPRoyalon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

IPRoyal

iproyal.com

IPRoyal is a global proxy infrastructure provider offering residential, ISP, datacenter, mobile proxy networks, and an AI-powered Web Unblocker for web scraping, market research, and data gathering at scale. Founded in 2020 and headquartered in the UAE, they serve SMBs and enterprises with usage-based, no-contract self-service pricing.

DataAIData Infrastructure

Funnel integrates 600+ marketing data sources for 3,000+ clients; IPRoyal provides proxy networks for web scraping and data.
Funnel's platform delivers marketing measurement, MMM, MTA, and incrementality testing; IPRoyal offers residential, ISP, datacenter, mobile proxy infrastructure.
Funnel targets mid-market and enterprise marketers since 2014; IPRoyal serves SMBs and enterprises with usage-based self-service pricing since.

Dimension	Funnel	IPRoyal
Vertical	MarTech	DataAI
Segment	MarTech Vendor	Data Infrastructure
Founded	2014
Employees	51-200	51-200
Location	Stockholm, Massachusetts, SE
Funding		Growth
G2 rating	2.810 reviews
G2 category	Marketing Agency	Business to Business Service
Pricing page

Industry signals

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

IPRoyal

Business to Business ServiceBusiness and IT Consulting AgencyComputer Security ServiceInternet Service ProviderVPN Service

Tech stack

Stack overlap · 38% · 3 shared, 5 unique

Shared (3)

CloudflareGoogle AnalyticsHubSpot CMS

Only Funnel (3)

Google FontsGoogle Tag ManagerHubSpot

Only IPRoyal (2)

AstroCookiebot

Known competitors

Funnel

Nothing public on this yet

IPRoyal

ResidentialDatacenter Proxy

Compare another pair

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