Is Funnel or Judge a better fit for MarTech?

Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure. Judge ($11.2M funding, 1-10 employees) suits smaller buyers who want a fast-moving vendor close to product.

What do Funnel and Judge actually do?

Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies. Judge Judge.me is the #1 product reviews app for Shopify, enabling e-commerce merchants to collect, display, and syndicate customer reviews via AI-powered widgets and integrations. It serves 669K+ brands across all revenue tiers—from early DTC founders to Shopify Plus enterprises—and has powered $98B+ in attributed global commerce.

Which is bigger, Funnel or Judge?

Funnel has 51-200 employees; Judge has 1-10. Headcount alone doesn't decide the buying call, but it's a strong proxy for vendor maturity, support capacity, and procurement fit.

How fresh is the data on Funnel vs Judge?

Funnel was pulled fresh from the live web; Judge was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Funnel to Judge?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Funnel and Judge on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Funnel vs Judge

Kustiq lines up Funnel and Judgeon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 3 months agoFree · 1 / week no signup · 3 / week with account

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Judge

judge.me

Judge.me is the #1 product reviews app for Shopify, enabling e-commerce merchants to collect, display, and syndicate customer reviews via AI-powered widgets and integrations. It serves 669K+ brands across all revenue tiers—from early DTC founders to Shopify Plus enterprises—and has powered $98B+ in attributed global commerce.

MarTechMarTech Vendor

The AI verdict for this pair has not been generated yet. Profile both companies yourself with a free account: 10 profiles a week, no card.

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Dimension	Funnel	Judge
Vertical	MarTech	MarTech
Segment	MarTech Vendor	MarTech Vendor
Founded	2014
Employees	51-200larger	1-10
Location	Stockholm, Massachusetts, SE
Funding
G2 rating	2.810 reviews	4.84.2k reviewshigher
G2 category	Marketing Agency
Pricing page

Industry signals

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Judge

Nothing public on this yet

Tech stack

Stack overlap · 25% · 2 shared, 6 unique

Shared (2)

Google FontsGoogle Tag Manager

Only Funnel (4)

CloudflareGoogle AnalyticsHubSpotHubSpot CMS

Only Judge (2)

AWS CloudFrontFramer

Known competitors

Funnel

Nothing public on this yet

Judge

Yotpo for Shopify ReviewsI compared Judge.meTrustpilot

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Funnel vs Judge: side-by-side facts

Employees: 51-200
Founded: 2014
Vertical: MarTech
Location: Stockholm, Massachusetts, SE
Tech stack: Cloudflare, Google Analytics, Google Fonts

Employees: 1-10
Funding: $11.2M
Vertical: MarTech
Tech stack: AWS CloudFront, Framer, Google Fonts

Going deeper

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Full profiles add buying signals, pain signals, account scoring, and recommended contacts. 1 free profile / week, no signup · 3 / week with a free account.

Profile Funnel free See pricing

Funnel profileJudge profile

Funnel and Judge at a glance

Funnel

Judge

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Industry signals

Tech stack

Known competitors

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Funnel vs Judge: side-by-side facts

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