Is Funnel or MarTech a better fit for MarTech?

Funnel (51-200 employees) suits teams already selling into a similar ICP. MarTech (11-50 employees) suits smaller buyers who want a fast-moving vendor close to product.

Which is bigger, Funnel or MarTech?

Funnel has 51-200 employees; MarTech has 11-50. Headcount alone doesn't decide the buying call, but it's a strong proxy for vendor maturity, support capacity, and procurement fit.

How fresh is the data on Funnel vs MarTech?

Funnel was pulled fresh from the live web; MarTech was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Funnel to MarTech?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Funnel and MarTech on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Funnel vs MarTech

Q: What do Funnel and MarTech actually do?

Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies. MarTech MarTech.org is a leading B2B digital media publication covering marketing technology news, strategy, and industry trends through editorial articles, newsletters, research reports, and live conferences. It serves marketing professionals and MarTech practitioners across enterprise and mid-market organizations.

Kustiq lines up Funnel and MarTechon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

MarTech

martech.org

MarTech.org is a leading B2B digital media publication covering marketing technology news, strategy, and industry trends through editorial articles, newsletters, research reports, and live conferences. It serves marketing professionals and MarTech practitioners across enterprise and mid-market organizations.

MediaDigital Media/Publishing

Funnel integrates 600+ data sources for marketing measurement; MarTech.org publishes editorial content via WordPress.
Funnel serves 3,000+ mid-market and enterprise businesses with MMM and MTA; MarTech.org reaches marketing professionals through newsletters and.

Dimension	Funnel	MarTech
Vertical	MarTech	Media
Segment	MarTech Vendor	Digital Media/Publishing
Founded	2014
Employees	51-200larger	11-50
Location	Stockholm, Massachusetts, SE
Funding
G2 rating	2.810 reviews	3.02 reviewshigher
G2 category	Marketing Agency	Internet Marketing Service
Pricing page

Industry signals

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

MarTech

Internet Marketing ServiceOnline Marketing AgencyMarketing ConsultantMarketing Agency

Tech stack

Stack overlap · 8% · 1 shared, 12 unique

Shared (1)

Cloudflare

Only Funnel (5)

Google AnalyticsGoogle FontsGoogle Tag ManagerHubSpotHubSpot CMS

Only MarTech (7)

AngularBootstrapTurnstileVWOWordPresshCaptchajQuery

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