Is Funnel or Overclockers a better fit for MarTech?

Funnel (51-200 employees) suits teams already selling into a similar ICP. Overclockers (51-200 employees) suits teams already selling into a similar ICP.

What do Funnel and Overclockers actually do?

Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies. Overclockers Overclockers UK is a UK-based online retailer specialising in computer components, peripherals, gaming hardware, and custom-built PCs, founded in 1999 and serving both consumers and B2B clients including police forces, Formula One teams, and universities. They operate from a large warehouse facility and offer technical personalisation and system configuration services alongside standard retail.

How fresh is the data on Funnel vs Overclockers?

Funnel was pulled fresh from the live web; Overclockers was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Funnel to Overclockers?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Funnel and Overclockers on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Funnel vs Overclockers

Kustiq lines up Funnel and Overclockerson tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 5 days agoFree · 1 / week no signup · 3 / week with account

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Overclockers

overclockers.co.uk

Overclockers UK is a UK-based online retailer specialising in computer components, peripherals, gaming hardware, and custom-built PCs, founded in 1999 and serving both consumers and B2B clients including police forces, Formula One teams, and universities. They operate from a large warehouse facility and offer technical personalisation and system configuration services alongside standard retail.

E-commerceRetail/Omnichannel

Funnel integrates 600+ marketing data sources; Overclockers operates single e-commerce retail channel for computer hardware.
Funnel serves 3,000+ mid-market and enterprise businesses; Overclockers supplies police forces, Formula One teams, universities.
Funnel rates 2.7/5 on G2; Overclockers achieves 4.7/5 on G2.

Dimension	Funnel	Overclockers
Vertical	MarTech	E-commerce
Segment	MarTech Vendor	Retail/Omnichannel
Founded	2014
Employees	51-200	51-200
Location	Stockholm, Massachusetts, SE
Funding
G2 rating	2.810 reviews	4.829k reviewshigher
G2 category	Marketing Agency	Computer Store
Pricing page

Industry signals

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Overclockers

Computer StoreComputer and Accessories StoreGaming service ProviderComputer Hardware Manufacturer

Tech stack

Stack overlap · 29% · 2 shared, 5 unique

Shared (2)

Google AnalyticsGoogle Tag Manager

Only Funnel (4)

CloudflareGoogle FontsHubSpotHubSpot CMS

Only Overclockers (1)

Turnstile

Known competitors

Funnel

Nothing public on this yet

Overclockers

Scan.co.uk

Compare another pair

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