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Reddit

reddit.com (official); redditinc.com (corporate). Advertising · Banner ads and ... In 2018, Reddit hired Jen Wong as COO, responsible for the company's business ...
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Last verified 1 month ago
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reddit.com (official); redditinc.com (corporate). Advertising · Banner ads and ... In 2018, Reddit hired Jen Wong as COO, responsible for the company's business ...

Employees

1001-5000

G2 Rating

1.2/5 · 818 reviews

G2 Category

Association or Organization

AI Classification

MediaAdTech/AdNetworkAssociation or OrganizationMedia CompanyBloggerSocial Media AgencyNews Service

Reddit is a publicly traded social media and community platform with 490M+ weekly visitors that monetizes primarily through a self-serve and enterprise advertising platform (Reddit Ads), offering targeting, measurement, and multiple ad formats to businesses ranging from SMBs to large enterprises.

Deep Intelligence

Account Scoring

High Churn Risk
  • Poor reviews (1.2/5, 818 ratings)
  • Thin digital footprint
  • 818 reviews — entrenched

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Social Links

Linkedin

Reddit is one of 2,671 B2B companies in the Kustiq directory.

Reddit sits among 10 adtech / adnetwork companies in our Media directory.

Similar profiles: Bbc, Buzzfeed, Hollywoodreporter, and Eater.

Bbc sits in the 10000+ headcount band while Reddit is at 1001-5000. See Reddit vs Bbc side by side.

Buzzfeed sits in the 201-500 headcount band while Reddit is at 1001-5000. See Reddit vs Buzzfeed side by side.

Hollywoodreporter sits in the 201-500 headcount band while Reddit is at 1001-5000. See Reddit vs Hollywoodreporter side by side.

Segment benchmark

How Reddit compares with other AdTech/AdNetwork companies

Reddit is one of 10 AdTech/AdNetwork companies profiled in the Kustiq Media directory, which holds 361 Media companies in total. Every number below is computed from those profiles.

Reddit sits in the 1001-5000 headcount band. 100% of the 6 segment peers with a known team size are smaller. 0% of those peers share the same band.

The median founding year across 5 peers with a known founding date is 2006.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from search coverage across the live web and a review parse of 818 ratings on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Reddit have?
Reddit has 1001-5000 employees, based on public sources read at the last profile run. That makes it larger than 100% of the 6 profiled AdTech/AdNetwork peers with a known team size.
What industry is Reddit in?
Reddit is a Media company in the AdTech/AdNetwork segment. Related industry tags from the profile: Association or Organization, Media Company, Blogger, Social Media Agency.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Reddit to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Reddit was last verified 1 month ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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