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Buzzfeed

buzzfeed.com. Footnotes. Originally known for online quizzes, "listicles," and pop culture articles, the company has grown into a global media and ...
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Last verified 1 month ago
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buzzfeed.com. Footnotes. Originally known for online quizzes, "listicles," and pop culture articles, the company has grown into a global media and ...

Employees

201-500

G2 Rating

1.8/5 · 190 reviews

G2 Category

Blogger

AI Classification

MediaDigital Media/PublishingBloggerNews ServiceMedia Company

BuzzFeed is a global digital media company publishing viral entertainment, lifestyle, and news content across web, mobile, and social platforms, with revenue generated primarily through B2B digital advertising and branded content sold to major brands and agencies.

Deep Intelligence

Account Scoring

High Churn Risk
  • Poor reviews (1.8/5, 190 ratings)
  • Thin digital footprint
  • 190 reviews — established

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Social Links

Linkedin

Competitors

Without Cat

Buzzfeed is one of 2,671 B2B companies in the Kustiq directory.

Buzzfeed sits among 331 digital media / publishing companies in our Media directory.

Similar profiles: Hollywoodreporter, Eater, Bbc, and Reddit.

Both sit in the 201-500 headcount band. See Buzzfeed vs Hollywoodreporter side by side.

Both sit in the 201-500 headcount band. See Buzzfeed vs Eater side by side.

Bbc sits in the 10000+ headcount band while Buzzfeed is at 201-500. See Buzzfeed vs Bbc side by side.

Segment benchmark

How Buzzfeed compares with other Digital Media/Publishing companies

Buzzfeed is one of 331 Digital Media/Publishing companies profiled in the Kustiq Media directory, which holds 361 Media companies in total. Every number below is computed from those profiles.

Buzzfeed sits in the 201-500 headcount band. 86% of the 173 segment peers with a known team size are smaller. 6% of those peers share the same band.

The most common tech detections across the 132 peers with a visible stack are Cloudflare (45%), Google Analytics (31%), and nginx (24%). Buzzfeed lists none of them.

Among the 84 segment companies with disclosed funding, Growth is the most common stage (45%).

The median founding year across 82 peers with a known founding date is 2008.

New York is the most common HQ city in this segment, home to 13% of the 46 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from search coverage across the live web and a review parse of 190 ratings on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Buzzfeed have?
Buzzfeed has 201-500 employees, based on public sources read at the last profile run. That makes it larger than 86% of the 173 profiled Digital Media/Publishing peers with a known team size.
What industry is Buzzfeed in?
Buzzfeed is a Media company in the Digital Media/Publishing segment. Related industry tags from the profile: Blogger, News Service, Media Company.
Who are Buzzfeed's competitors?
Public sources list Without Cat as Buzzfeed competitors. The list comes from live search coverage at the last profile run, not a static database.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Buzzfeed to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Buzzfeed was last verified 1 month ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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