Is Asana or Gong a better fit for SaaS?

Asana ($50M funding, 1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations. Gong ($20M funding, 1001-5000 employees) suits bigger orgs that need enterprise procurement and broad off-the-shelf integrations.

What do Asana and Gong actually do?

Asana Asana is a horizontal work and project management SaaS platform serving teams from SMBs to 85% of Fortune 100 companies. Built on 18 years of multiplayer architecture, the platform has expanded into an AI-native operating system for human-agent teams, with pre-built AI Teammates, enterprise workflow automation, and governance tooling. Gong Gong is a Revenue AI platform that provides B2B sales teams with conversation intelligence, forecasting, pipeline management, and AI-driven insights to improve win rates and revenue outcomes. It serves 5,000+ enterprise and mid-market customers across technology, financial services, healthcare, telecom, and media.

Which has more funding, Asana or Gong?

Asana reports $50M; Gong reports $20M. Kustiq pulls funding from public announcements, SEC filings, and crunchbase-equivalent feeds, then attaches the most recent disclosed number to the snapshot.

How fresh is the data on Asana vs Gong?

Asana was pulled fresh from the live web; Gong was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Asana to Gong?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Asana and Gong on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Asana vs Gong

Kustiq lines up Asana and Gongon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

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Asana

asana.com

Asana is a horizontal work and project management SaaS platform serving teams from SMBs to 85% of Fortune 100 companies. Built on 18 years of multiplayer architecture, the platform has expanded into an AI-native operating system for human-agent teams, with pre-built AI Teammates, enterprise workflow automation, and governance tooling.

SaaSProduct-Led

Gong

gong.io

Gong is a Revenue AI platform that provides B2B sales teams with conversation intelligence, forecasting, pipeline management, and AI-driven insights to improve win rates and revenue outcomes. It serves 5,000+ enterprise and mid-market customers across technology, financial services, healthcare, telecom, and media.

SaaSSales-Led

Asana serves 85% of Fortune 100 companies; Gong reaches 5,000+ enterprise and mid-market customers across five verticals.
Asana built on 18 years of multiplayer architecture; Gong focuses on conversation intelligence for B2B sales teams.
Asana raised Series E $50M funding; Gong secured $20M in disclosed capital.

Dimension	Asana	Gong
Vertical	SaaS	SaaS
Segment	Product-Led	Sales-Led
Founded	2010
Employees	1001-5000	1001-5000
Location	San Francisco, California whose flagship Asana service is a	San Francisco, CA
Funding	Series E ($50M)more funded
G2 rating	1.6306 reviews
G2 category	Web Collaboration Platform
Pricing page

Industry signals

Asana

Web Collaboration PlatformComputer Accessories Store

Gong

Nothing public on this yet

Tech stack

Stack overlap · 0% · 0 shared, 6 unique

Only Asana (6)

Google AnalyticsGoogle Tag ManagerNetlifyNext.jsOneTrustOptimizely

Notable customers

Asana

000+ teams*

Gong

Nothing public on this yet

Known competitors

Asana

Nothing public on this yet

Gong

Boost Sales in 2025

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Asana vs Gong: side-by-side facts

Employees: 1001-5000
Funding: $50M
Founded: 2010
Vertical: SaaS
Location: San Francisco, California whose flagship Asana service is a
Tech stack: Google Analytics, Google Tag Manager, Netlify

Employees: 1001-5000
Funding: $20M
Vertical: SaaS
Location: San Francisco, CA

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Asana and Gong at a glance

Asana

Gong

Asana vs Gong: TL;DR

Industry signals

Tech stack

Notable customers

Known competitors

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Asana vs Gong: side-by-side facts

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