How fresh is the data on Behind the Craft vs Funnel?

Behind the Craft was pulled fresh from the live web; Funnel was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Behind the Craft to Funnel?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Behind the Craft and Funnel on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Behind the Craft vs Funnel

Q: What do Behind the Craft and Funnel actually do?

Behind the Craft Behind the Craft is a Substack newsletter by solo creator Peter Yang delivering practical AI tutorials, interviews, and courses to 140K+ tech professionals and product managers. Revenue is generated through paid subscriptions and a dedicated sponsorships channel. Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

Kustiq lines up Behind the Craft and Funnelon tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 6 weeks agoFree · 1 / week no signup · 3 / week with account

Behind the Craft

creatoreconomy.so

Behind the Craft is a Substack newsletter by solo creator Peter Yang delivering practical AI tutorials, interviews, and courses to 140K+ tech professionals and product managers. Revenue is generated through paid subscriptions and a dedicated sponsorships channel.

MediaDigital Media/Publishing

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Behind the Craft reaches 140K+ tech professionals via Substack newsletter; Funnel serves 3,000+ businesses through marketing data integration.
Funnel integrates 600+ marketing data sources for mid-market and enterprise clients; Behind the Craft monetizes through paid subscriptions.
Funnel's platform includes MMM, MTA, and incrementality testing; Behind the Craft delivers AI tutorials and interviews to product.

Dimension	Behind the Craft	Funnel
Vertical	Media	MarTech
Segment	Digital Media/Publishing	MarTech Vendor
Founded		2014
Employees		51-200
Location		Stockholm, Massachusetts, SE
Funding
G2 rating		2.810 reviews
G2 category		Marketing Agency
Pricing page

Industry signals

Behind the Craft

Nothing public on this yet

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Tech stack

Stack overlap · 38% · 3 shared, 5 unique

Shared (3)

CloudflareGoogle FontsGoogle Tag Manager

Only Behind the Craft (2)

Node.jsSentry

Only Funnel (3)

Google AnalyticsHubSpotHubSpot CMS

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