Is Funnel or Incident a better fit for MarTech?

Funnel (51-200 employees) suits buyers who'd rather pay a profitable, bootstrapped vendor without VC pressure. Incident ($62M funding) suits buyers who want venture-funded runway behind their vendor ($62M raised).

How fresh is the data on Funnel vs Incident?

Funnel was pulled fresh from the live web; Incident was pulled fresh from the live web. Each profile is re-pulled from public sources when someone re-runs it: the live site, tech fingerprints, funding announcements, hiring activity. Nothing comes from a stale list of records sitting in a database.

How does Kustiq compare Funnel to Incident?

Kustiq pulls a profile from each domain's site, tech fingerprints, funding mentions, and hiring data, classifies it across 22 verticals and 88 segments, then puts Funnel and Incident on the same row for funding, headcount, customers, and stack. Free to run, no account. Each side shows its own last-verified date, and re-running a profile updates the pair.

Comparison

Funnel vs Incident

Q: What do Funnel and Incident actually do?

Funnel Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies. Incident incident.io is an AI-powered all-in-one incident management platform offering on-call scheduling, real-time incident response, and automated status pages, serving fast-moving engineering teams at enterprises including Netflix, Airbnb, Zendesk, and Etsy.

Kustiq lines up Funnel and Incidenton tech stack, hiring posture, funding, and customer signals in 60 seconds, stamped with each profile's last-verified date, free to compare and from $0.20 to profile your own.

Profiled by KustiqRefreshed 9 weeks agoFree · 1 / week no signup · 3 / week with account

Funnel

funnel.io

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

MarTechMarTech Vendor

Incident

incident.io

incident.io is an AI-powered all-in-one incident management platform offering on-call scheduling, real-time incident response, and automated status pages, serving fast-moving engineering teams at enterprises including Netflix, Airbnb, Zendesk, and Etsy.

SaaSInfrastructure/DevTools

Funnel integrates 600+ marketing data sources; Incident.io focuses on incident response for Netflix, Airbnb, Zendesk, Etsy.
Incident.io raised Series B $62M funding; Funnel serves 3,000+ mid-market and enterprise marketing customers.
Funnel's G2 rating is 2.7/5; Incident.io rates 3.7/5 on same platform.

Dimension	Funnel	Incident
Vertical	MarTech	SaaS
Segment	MarTech Vendor	Infrastructure/DevTools
Founded	2014
Employees	51-200
Location	Stockholm, Massachusetts, SE
Funding		Series B ($62M)
G2 rating	2.810 reviews	3.81 reviewhigher
G2 category	Marketing Agency	Software Company
Pricing page

Industry signals

Funnel

Marketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Incident

Business and IT Consulting Agency

Tech stack

Stack overlap · 23% · 3 shared, 10 unique

Shared (3)

Google AnalyticsGoogle Tag ManagerHubSpot CMS

Only Funnel (3)

CloudflareGoogle FontsHubSpot

Only Incident (7)

ClarityLinkedIn InsightNext.jsSegmentSegment CDPVerceljQuery

Known competitors

Funnel

Nothing public on this yet

Incident

FireHydrant

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