Company profile

Fragrantica

Naran joined Fragrantica team in 2016 to start up the Mongolian sister site of Fragrantica.com. She holds a Master's Degree in Business Administration but her ...
Fragrantica logo

Live profile

Last verified 2 days ago
kustiq.com/company/fragrantica.com · cite this page

Naran joined Fragrantica team in 2016 to start up the Mongolian sister site of Fragrantica.com. She holds a Master's Degree in Business Administration but her ...

Tech Stack

Cloudflare

G2 Rating

1.9/5 · 84 reviews

G2 Category

Perfume Store

AI Classification

MediaDigital Media/PublishingPerfume StoreFlavours, Fragrances and Aroma SupplierCosmetics and Perfumes SupplierCosmetics Store

Fragrantica is a consumer-facing perfume encyclopedia and community platform cataloging 135K fragrances with 2.6M user reviews and 2M registered members, monetizing through advertising and affiliate partnerships targeting fragrance enthusiasts worldwide.

Deep Intelligence

Account Scoring

High Churn Risk
  • Poor reviews (1.9/5, 84 ratings)
  • Thin digital footprint

Tech Stack

CDN

Cloudflare

Social Links

Competitors

Bleu De Chanel EDTEDP vs Parfum (2020+ Batches

Fragrantica is one of 2,669 B2B companies in the Kustiq directory.

Fragrantica sits among 331 digital media / publishing companies in our Media directory.

Similar profiles: Cloudways, Cloudflare, CellBlock FCS, and Linear.

Segment benchmark

How Fragrantica compares with other Digital Media/Publishing companies

Fragrantica is one of 331 Digital Media/Publishing companies profiled in the Kustiq Media directory, which holds 361 Media companies in total. Every number below is computed from those profiles.

The most common tech detections across the 132 peers with a visible stack are Cloudflare (45%), Google Analytics (31%), and nginx (24%). Fragrantica runs Cloudflare.

Among the 84 segment companies with disclosed funding, Growth is the most common stage (45%).

The median founding year across 82 peers with a known founding date is 2008.

New York is the most common HQ city in this segment, home to 13% of the 46 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 1 rendered page of fragrantica.com, search coverage across the live web, and a review parse of 84 ratings on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

What industry is Fragrantica in?
Fragrantica is a Media company in the Digital Media/Publishing segment. Related industry tags from the profile: Perfume Store, Flavours, Fragrances and Aroma Supplier, Cosmetics and Perfumes Supplier, Cosmetics Store.
Who are Fragrantica's competitors?
Public sources list Bleu De Chanel EDT and EDP vs Parfum (2020+ Batches as Fragrantica competitors. The list comes from live search coverage at the last profile run, not a static database.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Fragrantica to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Fragrantica was last verified 2 days ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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